Project description The BOCAR Group is a globally active company with headquarters in Mexico and German DNA. BOCAR focuses on the development and production of aluminum and plastic components. BOCAR's customers include the world's most important automobile manufacturers. As part of a 12-month process, we completely overhauled the global [...]

Task and challenge The BOCAR Group is a globally active company based in Mexico - with German DNA. BOCAR focuses on the development and production of aluminum and plastic components for the most demanding customer requirements. BOCAR's customers include the world's most important automobile manufacturers. Against this background and [...]

Project description Brand Creation meets Brand Design We were a little surprised when we received a call from Mexico City at the end of 2010, asking if we wanted to take over the entire brand development process for the BOCAR GROUP. We said yes! We advised on, developed and [...]