Project description NEW BOCAR – Digital brand strategy for a new era Initial situation BOCAR is a global company headquartered in Mexico with German DNA. It specialises in the development and manufacture of high-precision aluminium and plastic components for the world's leading car manufacturers. BOCAR was undergoing a period [...]

Task and challenge The BOCAR Group is a globally active company based in Mexico - with German DNA. BOCAR focuses on the development and production of aluminum and plastic components for the most demanding customer requirements. BOCAR's customers include the world's most important automobile manufacturers. Against this background and [...]