Hyundai – HMETC – Employer Branding

2023-06-26T09:28:40+02:00

Project description Objective The challenges for personnel recruitment and development are becoming increasingly complex - also in the automotive industry. Today, companies must apply to potential candidates - no longer the other way around. This calls for new strategies and concepts that pick up internal as well as external [...]

GKN Automotive Aftermarket – Experience better

2023-06-26T10:37:42+02:00

Project description GKN is one of the world's leading developers and manufacturers of, among other things, drive shafts for almost all vehicle manufacturers in the world. As part of the brand creation process, we developed the global positioning, including the brand steering wheel, for the IAM division of our [...]

RECARO Automotive Seating – Relaunch Website

2023-07-05T12:27:18+02:00

Project description After countless hours of hard work – brainstorming, screen design, writing, image editing, meetings, sprints and scrums – the new global website for RECARO Automotive Seating is now live. After close collaboration with RECARO Automotive Seating in Germany and the USA as well as specialists from Mediatouch [...]

Manthey Racing – new corporate design

2022-09-20T10:29:52+02:00

Project description Manthey-Racing GmbH is one of the world's most successful motorsport teams, with more than 190 employees. Manthey-Racing achieved international fame thanks to numerous activities in the VLN Endurance Championship Nürburgring, the Sports Car World Championship WEC and many other racing events. Since 2013, the company has been [...]

MAHLE – Simply trust

2022-09-20T10:29:17+02:00

Project description After successfully restructuring the thermal management division of MAHLE Aftermarket, we further sharpened the brand as part of a structured and comprehensive branding process. This included, a comprehensive persona analysis, a competitive analysis from a brand and communication perspective, various workshops, the development of the positioning and [...]

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