Project description

The automotive market is in a state of flux. This also affects the parts and accessories market. The change also includes a changing information behaviour of the customers, which increasingly puts digital media in the foreground.

Against this background, we have completely relaunched the website of our long-standing client, the wheel specialist Autec. Important factors were improved pagespeed, optimisation with regard to search engines and optimal usability.

The result is a modern website: clear, reduced to the necessary content, with a tidy design, lots of white space, moving images, a modern vehicle configurator with a connected database and simple user guidance.


Sector/Products: Aftermarket lightweight metal wheels, international
Customer since: 2004

Measures taken:

  • Relaunch of the website based on CMS Typo3

  • Responsive design: optimised for desktop, tablet and smartphone

  • Optimisation of the product database for the display of detailed images, a rim archive and colour selection

  • Database-based dealer search

  • Integration of moving images and micro animations

Eissmann Individual – Corporate Design
Autec | Relaunch Website Mobil

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