Project description

Task

The mobile world is undergoing its greatest change. Against this backdrop, the global website had to be completely relaunched: from the user experience, the menu structure, the creative concept, the screen design to the content – all technically up-to-date. It was particularly important to meet the needs of all stakeholders – from car manufacturers, shareholders and investors to suppliers and potential employees.

#TRANSFORMATIONPIONEER

Creative central idea

The design is characterised by strong and emotional videos and images as well as a clear grid and subtle colours – matching the brand and the corporate desig