For our client LKQ DACH, we were asked to develop a completely new trade fair concept for the STAHLGRUBER exhibition—one of the most important industry gatherings in the automotive repair and parts industry.

The challenge
The exhibition brings together workshops, industry, and trade and is one of the industry’s key events. The goal was to create a modern brand experience that brings innovation, networking, and the strength of the LKQ network to life – while also providing new impetus for communication with workshops and partners.

The concept
Under the guiding principle “Experience what is possible,” we developed a new trade fair concept that focuses on the brand, products, and partnerships.
The result: an experience that offers visitors orientation, promotes exchange, and highlights the innovative strength of the industry.
Premiere in Munich

Premiere in Munich
The new concept was implemented live for the first time at the STAHLGRUBER trade show in Munich. Every year, the event brings together numerous industry players – from workshops to leading industrial partners.
Many companies from our network were also there, including Eberspächer, MANN+HUMMEL, GKN Automotive, METZGER Autoteile, Bosch Mobility, and MAHLE.

The result
The premiere showed how powerful a well-thought-out brand experience can be at trade fairs:
a clear presentation, a strong guiding idea, and an environment that promotes exchange and inspiration.
It was particularly exciting for us to experience the concept live for the first time after an intensive development phase – and to see how it was received by visitors, partners, and customers.