Project description

Under the WAHLER brand, the British company Thermal Management Solutions offers a diverse and particularly broad product portfolio of thermostats and oil temperature thermostats in the highest OE quality for the IAM – with over 120 years of technological experience and more than six million products sold worldwide every year.

The WAHLER brand has been managed by different owners in recent years. This led to irritation on the international markets. The brand has now been restructured and is stronger than ever.

Against this background, our task was to reposition the WAHLER brand. This included developing the brand story, the core message and the new corporate design.

Creative idea
The new appearance focuses on the power and strength of the WAHLER brand – visually, in colour and in text. The core elements of the new design are the primary colours red and black as well as the panther. Added to this is the self-confident campaign statement “WAHLER is back. Stronger than ever”.

The slogan “Thermal Management Products in OE Quality. Since 1902” emphasises the expertise and experience.


Industry / Products: Automotive industry, IAM – Independent Aftermarket, Europe.
Customer since: 2023

Measures taken:

  • Brand creation

  • Persona analysis

  • Competition analysis

  • Brand workshops

  • Positioning, core message and key visuals, campaign message

  • Corporate design

  • Development and implementation of advertising materials – classic/analogue, digital and for social media

Wahler - Brand Creation
Wahler - Brand Creation

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