{"id":12086,"date":"2026-09-07T11:35:30","date_gmt":"2026-09-07T09:35:30","guid":{"rendered":"https:\/\/www.factnet.de\/?post_type=avada_portfolio&#038;p=12086"},"modified":"2026-09-24T15:08:02","modified_gmt":"2026-09-24T13:08:02","slug":"kw-suspensions-relaunch-corporate-design","status":"publish","type":"avada_portfolio","link":"https:\/\/www.factnet.de\/en\/referenz\/kw-suspensions-relaunch-corporate-design\/","title":{"rendered":"KW Suspensions \u2013 Brand Relaunch"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\t\t\t\t\t<div class=\"fusion-slider-container fusion-slider-sc-kw-suspension-en fusion-slider-617\" style=\"height:1050px; max-width:100%;\" data-id=\"617\" data-full_height=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\">.fusion-slider-617 .flex-direction-nav a {width:63px;height:63px;line-height:63px;font-size:26px;}<\/style>\t\t\t\t\t\t<div class=\"fusion-slider-loading\">Loading...<\/div>\n\t\t\t\t\t\t<div class=\"tfs-slider flexslider main-flex\" data-slider_width=\"100%\" data-slider_height=\"1050px\" data-slider_content_width=\"1600px\" data-full_screen=\"1\" data-parallax=\"1\" data-nav_arrows=\"0\" data-nav_box_width=\"63px\" data-nav_box_height=\"63px\" data-nav_arrow_size=\"26px\" data-pagination_circles=\"1\" data-autoplay=\"1\" data-loop=\"1\" data-animation=\"fade\" data-slideshow_speed=\"5000\" data-animation_speed=\"600\" data-typo_sensitivity=\"1\" data-typo_factor=\"1.5\" data-orderby=\"date\" data-order=\"DESC\" style=\"max-width:100%;\">\n\t\t\t\t\t\t\t<ul class=\"slides\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-mute=\"yes\" data-loop=\"yes\" data-autoplay=\"yes\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content-container slide-content-left\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content\" style=\"max-width:1600px\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading with-bg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"background-color: rgba(0,0,0, 0.4);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:60px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:60;line-height:1.33;\">BRAND RELAUNCH<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"caption \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:24px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:24;--minFontSize:24;line-height:1.58;\">KW suspensions<\/h3><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"mobile_video_image\" style=\"background-image: url(https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-thumb-1600x600-1.jpg);\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background self-hosted-video-bg\" style=\"max-width:100%;height:1050px;filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(src='', sizingMethod='scale');\" data-imgwidth=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<video width=\"1800\" height=\"700\" muted loop preload=\"auto\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-header-keyvisual-auto-verkuerzt-verkleinert.mp4\" type=\"video\/mp4\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source src=\"\" type=\"video\/ogg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-header-keyvisual-auto-verkuerzt-verkleinert.mp4\" type=\"video\/webm\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/video>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:15px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.4;\">Project description<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>Transforming a brand. Not just its design.<\/strong><\/p>\n<p>For us, rebranding doesn\u2019t start with design. It begins with the question of what a brand stands for, who it aims to reach\u2014and what role it should play in the future.<\/p>\n<p>For KW suspensions, we therefore began by taking a deep dive into the brand, the market, and the competition. Our starting point was the <strong>brand\u2019s vision, mission, and relevant target audiences.<\/strong> Building on this, we analyzed the market and competitive landscape, identified opportunities for differentiation, and sharpened KW suspensions\u2019 position within <strong>KW automotive\u2019s \u201cHouse of Brands\u201d architecture<\/strong>\u2014clearly distinguishing it from the other brands in the portfolio.<\/p>\n<p>This strategic work resulted in a precise brand foundation: positioning, differentiation, core values, customer promises, and brand voice were defined and consolidated into a consistent overall image within the brand steering wheel. The brand book clearly positions KW suspensions as a premium brand and reinforces its positioning in the brand essence: <strong>\u201cDisruptive technologies for discerning customers.\u201d<\/strong><\/p>\n<p><strong>Strategy became identity.<\/strong><\/p>\n<p>Building on this foundation, we reimagined the brand and developed a distinctive brand design: from the logo, color, and typography systems, through design principles and tone, to a distinctive visual identity. The tagline <strong>\u201cTRANSFORMING SUSPENSION TECHNOLOGY.\u201d<\/strong> captures the technological and transformative ethos of KW suspensions.<\/p>\n<p><strong>One brand. Different needs.<\/strong><\/p>\n<p>The various product ranges appeal to different target audiences\u2014from comfort-oriented daily drivers to performance enthusiasts and professional motorsports. That\u2019s why we\u2019ve differentiated the communication for <strong>Street Comfort, Street Performance, and Track Performance,<\/strong> defining unique headlines, messages, visual styles, scenarios, vehicle types, and protagonists for each range. This ensures that the communication meets the respective needs without losing the shared identity of KW suspensions.<\/p>\n<p>The new visual identity consistently translates this strategy into visual experiences: from everyday urban life to dynamic country roads to the racetrack\u2014always with a shared commitment to precision, performance, and premium quality.<\/p>\n<p><strong>Identity became a system. And the system became concrete communication.<\/strong><\/p>\n<p>We ultimately rolled out the new brand identity across all relevant touchpoints: from advertisements and digital communications to product and POS materials, as well as banners, displays, flags, and trade show booths.<\/p>\n<p>The result was not simply a rebranding that looks different, but a brand in which <strong>vision, mission, target audiences, positioning, communication, and design are consistently intertwined<\/strong>\u2014and which confidently and distinctively conveys its technological leadership to the outside world.<\/p>\n<p><strong>TRANSFORMING SUSPENSION TECHNOLOGY.<\/strong><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\">Shortfacts<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Industry \/ Products:<\/strong> Automotive industry, worldwide<br \/>\n<strong>Customer since:<\/strong> 2024<\/p>\n<p><strong>Measures taken:<\/strong><\/p>\n<\/div><ul style=\"--awb-size:18px;--awb-iconcolor:#000000;--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Brand, market, and competitive analysis<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Refinement of vision, mission, and target audiences<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Development of positioning and brand strategy<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Definition of brand values, customer promises, and brand voice<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Development of brand design, tagline, and visual identity<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Differentiation of product ranges and their communication<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Rollout across digital, print, POS, and trade show touchpoints<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/260904_kw-logo-schutzzone.gif\" class=\"fusion-lightbox\" data-rel=\"iLightbox[95ce4cf6803e4a29e3b]\" data-title=\"260904_kw-logo-schutzzone\" title=\"260904_kw-logo-schutzzone\"><img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/260904_kw-logo-schutzzone.gif\" alt class=\"img-responsive wp-image-12058\"\/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\"><source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/kw-bilder-icon-verkleinert-1.mp4\" type=\"video\/webm\"><source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/kw-bilder-icon-verkleinert-1.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\"><source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-keyvisual-verkleinert-1.mp4\" type=\"video\/webm\"><source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-keyvisual-verkleinert-1.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:15px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\"><source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/260904_kw-anzeigen-2.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:15px;width:50%;width:calc(50% - ( ( 2% ) * 0.5 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-verpackungen-1.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[86f74e751c574a57b25]\" data-title=\"fact-referenz-KW-verpackungen\" title=\"fact-referenz-KW-verpackungen\"><img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-verpackungen-1.jpg\" alt class=\"img-responsive wp-image-12038\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-verpackungen-1-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-verpackungen-1-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-verpackungen-1-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-verpackungen-1-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-verpackungen-1-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-KW-verpackungen-1.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:15px;width:50%;width:calc(50% - ( ( 2% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a 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https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder3.jpg 1600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-300x150.jpg 300w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-768x384.jpg 768w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-1024x512.jpg 1024w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder-1536x768.jpg 1536w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder.jpg 1600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-300x150.jpg 300w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-768x384.jpg 768w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-1024x512.jpg 1024w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2-1536x768.jpg 1536w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder2.jpg 1600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-none\"><img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-300x150.jpg 300w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-768x384.jpg 768w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-1024x512.jpg 1024w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4-1536x768.jpg 1536w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-kw-suspension-messebilder4.jpg 1600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" title=\"More references\" aria-label=\"More references\" href=\"https:\/\/www.factnet.de\/en\/projects\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">More references<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Factbook\" aria-label=\"Factbook\" href=\"https:\/\/issuu.com\/factnet\/docs\/factbook-3-2019_200302_es?fr=sOTk2Njg3NDk0\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">FACTbook<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Want to know more? Drop us a line!<\/h4><\/div><div class=\"fusion-text fusion-text-3\"><p>Talk to us. Without obligation.<\/p>\n<\/div><div class=\"fusion-button-wrapper fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" title=\"Branding Agentur\" aria-label=\"Branding Agentur\" href=\"https:\/\/www.factnet.de\/en\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contact<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Current Projects<\/h4><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-none fusion-portfolio-two fusion-portfolio-no_text fusion-portfolio-rollover\" data-id=\"-rw-1\" data-columns=\"two\"><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:15px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"55\" style=\"margin:-15px;\"><article id=\"portfolio-1-post-12578\" class=\"fusion-portfolio-post campaigns-sales-activation-en kategorie-en kunden-en mann-filter-en print-classical-en fusion-col-spacing post-12578\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"entry-title rich-snippet-hidden\">Mann Filter \u2013 Sustainability Campaign<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.factnet.de\/en\/author\/fact\/\" rel=\"author\">FACT<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-21T10:22:15+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/10\/fact-mf-charcoals-sammy.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/10\/fact-mf-charcoals-sammy-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/10\/fact-mf-charcoals-sammy-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/10\/fact-mf-charcoals-sammy-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/10\/fact-mf-charcoals-sammy-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/10\/fact-mf-charcoals-sammy-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/10\/fact-mf-charcoals-sammy.jpg 1600w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 793px, (min-width: 640px) 717px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.factnet.de\/en\/referenz\/mann-filter-nachhaltigkeitskampagne\/\">\n\t\t\t\t\t\tMann Filter \u2013 Sustainability Campaign\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.factnet.de\/en\/portfolio\/campaigns-sales-activation-en\/\" rel=\"tag\">Campaigns\/Sales-Activation EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/kategorie-en\/\" rel=\"tag\">Kategorie EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/kunden-en\/\" rel=\"tag\">Kunden EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/mann-filter-en\/\" rel=\"tag\">MANN-FILTER EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/print-classical-en\/\" rel=\"tag\">Print \/ Classical EN<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.factnet.de\/en\/referenz\/mann-filter-nachhaltigkeitskampagne\/\" aria-label=\"Mann Filter \u2013 Sustainability Campaign\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/article><article id=\"portfolio-1-post-12149\" class=\"fusion-portfolio-post ap-suspensions-en brand-design-corporate-design-en kategorie-en kunden-en print-classical-en fusion-col-spacing post-12149\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"entry-title rich-snippet-hidden\">ap suspensions \u2013 Brand Design<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.factnet.de\/en\/author\/fact\/\" rel=\"author\">FACT<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-10-01T09:35:38+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1000\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-ap-brand-relaunch-header-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-ap-brand-relaunch-header-1-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-ap-brand-relaunch-header-1-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-ap-brand-relaunch-header-1-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-ap-brand-relaunch-header-1-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-ap-brand-relaunch-header-1-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/09\/fact-referenz-ap-brand-relaunch-header-1.jpg 2000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 793px, (min-width: 640px) 717px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.factnet.de\/en\/referenz\/ap-suspensions-brand-relaunch\/\">\n\t\t\t\t\t\tap suspensions \u2013 Brand Design\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.factnet.de\/en\/portfolio\/ap-suspensions-en\/\" rel=\"tag\">AP Suspensions EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/brand-design-corporate-design-en\/\" rel=\"tag\">Brand design\/corporate design EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/kategorie-en\/\" rel=\"tag\">Kategorie EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/kunden-en\/\" rel=\"tag\">Kunden EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/print-classical-en\/\" rel=\"tag\">Print \/ Classical EN<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.factnet.de\/en\/referenz\/ap-suspensions-brand-relaunch\/\" aria-label=\"ap suspensions \u2013 Brand Design\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/article><\/div><\/div>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":12235,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[374,300,301,618],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-12086","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-design-corporate-design-en","portfolio_category-kategorie-en","portfolio_category-kunden-en","portfolio_category-kw-suspensions-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KW Suspensions \u2013 Brand Relaunch - Automotive Advertising \u2013 FACT Werbeagentur<\/title>\n<meta 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