{"id":8780,"date":"2022-12-21T08:01:21","date_gmt":"2022-12-21T07:01:21","guid":{"rendered":"https:\/\/www.factnet.de\/referenz\/hyundai-hmetc\/"},"modified":"2023-06-26T09:28:40","modified_gmt":"2023-06-26T07:28:40","slug":"hyundai-hmetc","status":"publish","type":"avada_portfolio","link":"https:\/\/www.factnet.de\/en\/referenz\/hyundai-hmetc\/","title":{"rendered":"Hyundai &#8211; HMETC \u2013 Employer Branding"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\t\t\t\t\t<div class=\"fusion-slider-container fusion-slider-sc-hyundai-hmetc fusion-slider-481\" style=\"height:1050px; max-width:100%;\" data-id=\"481\" data-full_height=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\">.fusion-slider-481 .flex-direction-nav a {width:63px;height:63px;line-height:63px;font-size:26px;}<\/style>\t\t\t\t\t\t<div class=\"fusion-slider-loading\">Loading...<\/div>\n\t\t\t\t\t\t<div class=\"tfs-slider flexslider main-flex\" data-slider_width=\"100%\" data-slider_height=\"1050px\" data-slider_content_width=\"1600px\" data-full_screen=\"1\" data-parallax=\"1\" data-nav_arrows=\"0\" data-nav_box_width=\"63px\" data-nav_box_height=\"63px\" data-nav_arrow_size=\"26px\" data-pagination_circles=\"1\" data-autoplay=\"1\" data-loop=\"1\" data-animation=\"fade\" data-slideshow_speed=\"5000\" data-animation_speed=\"600\" data-typo_sensitivity=\"1\" data-typo_factor=\"1.5\" data-orderby=\"date\" data-order=\"DESC\" style=\"max-width:100%;\">\n\t\t\t\t\t\t\t<ul class=\"slides\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-mute=\"yes\" data-loop=\"yes\" data-autoplay=\"yes\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content-container slide-content-left\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content\" style=\"max-width:1600px\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading with-bg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"background-color: rgba(0,0,0, 0.4);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:60px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:60;line-height:1.33;\">Employer Branding<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"caption with-bg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"background-color: rgba(0, 0, 0, 0.4);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:24px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:24;--minFontSize:24;line-height:1.58;\">Hyundai - HMETC<\/h3><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.factnet.de\/en\/referenz\/hyundai-hmetc\/\" class=\"overlay-link fusion-one-page-text-link\"><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background background-image\" style=\"background-image: url(https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-image.jpg);max-width:100%;height:1050px;filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(src='https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-image.jpg', sizingMethod='scale');\" data-imgwidth=\"2560\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:15px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.4;\">Project description<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p><strong>Objective<\/strong><br \/>\nThe challenges for personnel recruitment and development are becoming increasingly complex &#8211; also in the automotive industry. Today, companies must apply to potential candidates &#8211; no longer the other way around. This calls for new strategies and concepts that pick up internal as well as external target groups.<\/p>\n<p>Against this background, we were commissioned by HMETC &#8211; the European development center for the Hyundai, Kia and Genesis brands &#8211; to develop the employer positioning as well as the content revision.<\/p>\n<p><strong>Approach<\/strong><br \/>\nThe future begins with questions. They lead to the core and character of the brand. They give us insights into the company and the target groups. The new employer positioning and the new content were developed together with the client &#8211; in free thinking, from many perspectives, agile and in close collaboration. This makes it possible to create new ideas and develop strong, forward-looking solutions.<\/p>\n<p><strong>Employer positioning &#8211; You. We. Togehter. Let&#8217;s shape future mobility.<\/strong><br \/>\nAs the European development center for the three automotive brands Hyundai, KIA and Genesis, HMETC offers its employees a variety of interesting, forward-looking projects in an international working environment with a high prestige factor. Due to the manageable, family-like size of the company compared to the R&amp;D centers of other automotive manufacturers, HMETC offers the opportunity to be heard, to contribute in a variety of ways, and to personally and actively help shape the future.<\/p>\n<p>The new employer positioning therefore focuses on the individual with his or her needs and talents, the advantages of a global power brand and its community: &#8220;You. We. Together.&#8221;<\/p>\n<p>Because this is the only way to create excellent performance and thus set the right course for the mobility of the future.<\/p>\n<p>An employer positioning unlike any other: Unconventional. Authentic. Clear. With the target group in mind.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\">Award<\/h2><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_4 1_4 fusion-one-fourth fusion-column-first\" style=\"--awb-bg-size:cover;width:25%;width:calc(25% - ( ( 4% ) * 0.25 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"461\" alt=\"GBA - 2023\" title=\"fmk-fact-gba23-800&#215;461\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/06\/fmk-fact-gba23-800x461-1.png\" class=\"img-responsive wp-image-8761\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/06\/fmk-fact-gba23-800x461-1-200x115.png 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/06\/fmk-fact-gba23-800x461-1-400x231.png 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/06\/fmk-fact-gba23-800x461-1-600x346.png 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/06\/fmk-fact-gba23-800x461-1.png 800w\" sizes=\"(max-width: 800px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-2\"><p><em><strong>Winner<\/strong> \u2013 Hyundai Motor Europe Technical Center<\/em><br \/>\n<em>Employer Branding \u2013 Positioning HR &amp; Website Content<\/em><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><div class=\"fusion-separator-border sep-double sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:0px;border-bottom-width:0px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\">Shortfacts<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><strong>Sector\/Products:<\/strong> Automotive<br \/>\n<strong>Customer since:<\/strong> 2022<\/p>\n<p><strong>Measures taken:<\/strong><\/p>\n<\/div><ul style=\"--awb-size:18px;--awb-iconcolor:#000000;--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Employee survey including questionnaire development and evaluation<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Development of employer positioning including core values, tonality and core message<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Development of content for the website<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Design and development of company presentation<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Advertising material \/ exhibition stand Personnel fairs<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:12px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-05.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[84428d128d144419f34]\" data-title=\"fact-hmetc-referenz-05\" title=\"fact-hmetc-referenz-05\"><img decoding=\"async\" width=\"2560\" height=\"1280\" alt=\"Eissmann Individual \u2013 Corporate Design\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-05.jpg\" class=\"img-responsive wp-image-8377\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-05-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-05-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-05-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-05-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-05-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-05.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:3%;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\"><source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz.webm\" type=\"video\/webm\"><source src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:3%;--awb-padding-bottom:3%;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a href=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-04.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[2b14b5caef96f12d5bf]\" data-title=\"fact-hmetc-referenz-04\" title=\"fact-hmetc-referenz-04\"><img decoding=\"async\" width=\"2560\" height=\"1280\" alt=\"Eissmann Individual \u2013 Corporate Design\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-04.jpg\" class=\"img-responsive wp-image-8375\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-04-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-04-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-04-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-04-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-04-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-04.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;--awb-margin-bottom:12px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a href=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-02.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b7f72288e9deeb9ea61]\" data-title=\"fact-hmetc-referenz-02\" title=\"fact-hmetc-referenz-02\"><img decoding=\"async\" width=\"2560\" height=\"1280\" alt=\"Hyundai - HMETC\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-02.jpg\" class=\"img-responsive wp-image-8371\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-02-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-02-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-02-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-02-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-02-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-02.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:12px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><a href=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-01.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8d99086cbf280484c38]\" data-title=\"fact-hmetc-referenz-01\" title=\"fact-hmetc-referenz-01\"><img decoding=\"async\" width=\"2560\" height=\"1280\" alt=\"Hyundai - HMETC\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-01.jpg\" class=\"img-responsive wp-image-8369\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-01-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-01-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-01-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-01-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-01-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-01.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:2%;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><a href=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/05\/fact-hmetc-referenz-06-1.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[c1152cef1bd2c76b656]\" data-title=\"fact-hmetc-referenz-06\" title=\"fact-hmetc-referenz-06\"><img decoding=\"async\" width=\"2560\" height=\"1280\" alt=\"Eissmann Individual \u2013 Corporate Design\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/05\/fact-hmetc-referenz-06-1.jpg\" class=\"img-responsive wp-image-8722\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/05\/fact-hmetc-referenz-06-1-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/05\/fact-hmetc-referenz-06-1-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/05\/fact-hmetc-referenz-06-1-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/05\/fact-hmetc-referenz-06-1-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/05\/fact-hmetc-referenz-06-1-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2023\/05\/fact-hmetc-referenz-06-1.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-top:2%;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><a href=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-03.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ee5819d97983d158b3c]\" data-title=\"fact-hmetc-referenz-03\" title=\"fact-hmetc-referenz-03\"><img decoding=\"async\" width=\"2560\" height=\"1280\" alt=\"Eissmann Individual \u2013 Corporate Design\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-03.jpg\" class=\"img-responsive wp-image-8373\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-03-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-03-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-03-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-03-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-03-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2022\/12\/fact-hmetc-referenz-03.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" title=\"Branding Agentur\" aria-label=\"Branding Agentur\" href=\"https:\/\/www.factnet.de\/en\/projects\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">More references<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Want to know more? Drop us a line!<\/h4><\/div><div class=\"fusion-text fusion-text-4\"><p>Talk to us. Without obligation.<\/p>\n<\/div><div class=\"fusion-button-wrapper fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" title=\"Branding Agentur\" aria-label=\"Branding Agentur\" href=\"https:\/\/www.factnet.de\/en\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contact<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Current Projects<\/h4><\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-none fusion-portfolio-two fusion-portfolio-no_text fusion-portfolio-rollover\" data-id=\"-rw-1\" data-columns=\"two\"><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:15px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"54\" style=\"margin:-15px;\"><article id=\"portfolio-1-post-11837\" class=\"fusion-portfolio-post digital-en elringklinger-en employer-branding-en kunden-en fusion-col-spacing post-11837\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"entry-title rich-snippet-hidden\">ElringKlinger \u2013 powered by people<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.factnet.de\/en\/author\/fact\/\" rel=\"author\">FACT<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-04-16T14:46:12+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header.jpg 1600w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 793px, (min-width: 640px) 717px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.factnet.de\/en\/referenz\/elringklinger-powered-by-people\/\">\n\t\t\t\t\t\tElringKlinger \u2013 powered by people\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.factnet.de\/en\/portfolio\/digital-en\/\" rel=\"tag\">Digital EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/elringklinger-en\/\" rel=\"tag\">ElringKlinger EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/employer-branding-en\/\" rel=\"tag\">Employer Branding EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/kunden-en\/\" rel=\"tag\">Kunden EN<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.factnet.de\/en\/referenz\/elringklinger-powered-by-people\/\" aria-label=\"ElringKlinger \u2013 powered by people\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/article><article id=\"portfolio-1-post-11793\" class=\"fusion-portfolio-post kunden-en lkq-stahlgruber-en print-classical-en fusion-col-spacing post-11793\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"entry-title rich-snippet-hidden\">LKQ Brand Experience \u2013 Experience what is possible!<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.factnet.de\/en\/author\/fact\/\" rel=\"author\">FACT<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-06-18T10:15:53+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-200x100.png 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-400x200.png 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-600x300.png 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-800x400.png 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-1200x600.png 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header.png 1600w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 793px, (min-width: 640px) 717px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.factnet.de\/en\/referenz\/lkq-brand-experience-experience-what-is-possible\/\">\n\t\t\t\t\t\tLKQ Brand Experience \u2013 Experience what is possible!\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.factnet.de\/en\/portfolio\/kunden-en\/\" rel=\"tag\">Kunden EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/lkq-stahlgruber-en\/\" rel=\"tag\">LKQ Stahlgruber EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/print-classical-en\/\" rel=\"tag\">Print \/ Classical EN<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.factnet.de\/en\/referenz\/lkq-brand-experience-experience-what-is-possible\/\" aria-label=\"LKQ Brand Experience \u2013 Experience what is possible!\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/article><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8367,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[375,379,480,335],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8780","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-digital-en","portfolio_category-employer-branding-en","portfolio_category-hyundai-en","portfolio_category-startseite-en"],"_links":{"self":[{"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/avada_portfolio\/8780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/comments?post=8780"}],"version-history":[{"count":0,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/avada_portfolio\/8780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/media\/8367"}],"wp:attachment":[{"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/media?parent=8780"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=8780"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/portfolio_skills?post=8780"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/portfolio_tags?post=8780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}