{"id":3930,"date":"2019-09-09T11:02:38","date_gmt":"2019-09-09T09:02:38","guid":{"rendered":"https:\/\/www.factnet.de\/?page_id=3930"},"modified":"2020-05-13T09:37:25","modified_gmt":"2020-05-13T07:37:25","slug":"about-brands","status":"publish","type":"page","link":"https:\/\/www.factnet.de\/en\/about\/about-brands\/","title":{"rendered":"About brands"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\t\t\t\t\t<div class=\"fusion-slider-container fusion-slider-sc-about-brands-01 fusion-slider-254\" style=\"height:1050px; max-width:100%;\" data-id=\"254\" data-full_height=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\">.fusion-slider-254 .flex-direction-nav a {width:63px;height:63px;line-height:63px;font-size:26px;}<\/style>\t\t\t\t\t\t<div class=\"fusion-slider-loading\">Loading...<\/div>\n\t\t\t\t\t\t<div class=\"tfs-slider flexslider main-flex\" data-slider_width=\"100%\" data-slider_height=\"1050px\" data-slider_content_width=\"1600px\" data-full_screen=\"1\" data-parallax=\"1\" data-nav_arrows=\"0\" data-nav_box_width=\"63px\" data-nav_box_height=\"63px\" data-nav_arrow_size=\"26px\" data-pagination_circles=\"1\" data-autoplay=\"1\" data-loop=\"1\" data-animation=\"fade\" data-slideshow_speed=\"5000\" data-animation_speed=\"600\" data-typo_sensitivity=\"1\" data-typo_factor=\"1.5\" style=\"max-width:100%;\">\n\t\t\t\t\t\t\t<ul class=\"slides\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-mute=\"yes\" data-loop=\"yes\" data-autoplay=\"yes\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content-container slide-content-left\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content\" style=\"max-width:1600px\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading with-bg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"background-color: rgba(0,0,0, 0.4);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;--awb-font-size:60px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:60;line-height:1.33;\">FUNDAMENTAL THOUGHTS ON THE SUBJECT OF BRANDS<\/h2><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background background-image\" style=\"background-image: url(https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-gedanken-zur-marke.jpg);max-width:100%;height:1050px;filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(src='https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-gedanken-zur-marke.jpg', sizingMethod='scale');\" data-imgwidth=\"1600\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling text-center\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:15px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.4;\"><p class=\"p1\">&#8220;Don&#8217;t tell me how good you make it; tell me how good it makes me when i use it.&#8221;<\/p><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p class=\"p1\" style=\"text-align: center;\">We place particular emphasis on consistent brand management. A brand shouldn&#8217;t be a string of product benefits. It should be a captivating story. Your brand as a whole will benefit if your customers see your unique selling point. And that&#8217;s how we approached the 30 or so brands we&#8217;ve launched and positioned over the last 17 years.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cecccc;border-color:#cecccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 2% ) * 0.5 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\">Recognition<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p class=\"p1\" style=\"text-align: center;\">Create linguistic and visual anchors!<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1280\" title=\"FACT &#8211; Wiedererkennung\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/Alexander_HumboldtII.jpg\" alt class=\"img-responsive wp-image-3727\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/Alexander_HumboldtII-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/Alexander_HumboldtII-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/Alexander_HumboldtII-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/Alexander_HumboldtII-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/Alexander_HumboldtII-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/Alexander_HumboldtII.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 2% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\"><p class=\"p1\">CONTINUITY AND CONSISTENCY<\/p><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p class=\"p1\" style=\"text-align: center;\">Your activities should not just be a flash in the pan.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1280\" title=\"FACT \u2013 Kontinuit\u00e4t und Homogenit\u00e4t\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-01.jpg\" alt class=\"img-responsive wp-image-3288\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-01-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-01-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-01-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-01-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-01-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-01.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 2% ) * 0.5 ) );margin-right: 2%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\"><p class=\"p1\">TRUST AND AUTHENTICITY<\/p><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p class=\"p1\" style=\"text-align: center;\">Be authentic.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1280\" title=\"FACT &#8211; Vertrauen und Authentizit\u00e4t\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/shutterstock_264869639_neu.jpg\" alt class=\"img-responsive wp-image-3725\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/shutterstock_264869639_neu-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/shutterstock_264869639_neu-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/shutterstock_264869639_neu-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/shutterstock_264869639_neu-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/shutterstock_264869639_neu-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2018\/02\/shutterstock_264869639_neu.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 2% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.5;\"><p class=\"p1\">HEART BEATS HEAD<\/p><\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p class=\"p1\" style=\"text-align: center;\">Emotions make the difference.<\/p>\n<\/div><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1280\" title=\"FACT \u2013 Bauch schl\u00e4gt kopf\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-04.jpg\" alt class=\"img-responsive wp-image-3291\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-04-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-04-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-04-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-04-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-04-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2017\/05\/fact-agentur-gedanken-zur-marke-04.jpg 2560w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cecccc;border-color:#cecccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:120px;--awb-padding-bottom:70px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#000000;--awb-content-color:#000000;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#dddddd;--awb-title-font-family:&quot;Titillium Web&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:18px;--awb-content-font-family:&quot;Titillium Web&quot;;--awb-content-font-style:normal;--awb-content-font-weight:200;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-4547-1\"><div class=\"fusion-panel panel-default panel-b4d44ed83a9fd69f8 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_b4d44ed83a9fd69f8\"><a aria-expanded=\"false\" aria-controls=\"b4d44ed83a9fd69f8\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4547-1\" data-target=\"#b4d44ed83a9fd69f8\" href=\"#b4d44ed83a9fd69f8\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Recognition<\/span><\/a><\/h4><\/div><div id=\"b4d44ed83a9fd69f8\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b4d44ed83a9fd69f8\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>We learn recognition from a very early age. We see a logo, some lettering, striking colours and shapes, and instantly associate them with specific products or services.<\/p>\n<p>A brand&#8217;s visual identity encapsulates its stance, values and substance. Coherent, consistent brand management ensures that your company is seen as being &#8216;cast from a single mould&#8217;. This gives customers peace of mind and presents a consistent, complete picture that reinforces the way they identify with it.<\/p>\n<p>Using a holistic, consistent approach to design, language and communication, we make sure your corporate image is credible and convincing.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e9b3b56af6da13c80 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_e9b3b56af6da13c80\"><a aria-expanded=\"false\" aria-controls=\"e9b3b56af6da13c80\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4547-1\" data-target=\"#e9b3b56af6da13c80\" href=\"#e9b3b56af6da13c80\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Trust and authenticity<\/span><\/a><\/h4><\/div><div id=\"e9b3b56af6da13c80\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e9b3b56af6da13c80\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Everything starts with trust.<\/p>\n<p>A company is much more than a name or a logo. It&#8217;s a quality promise and a message. So your communication has to be exciting and varied. Because to delight customers, you need to deliver more than just information.<\/p>\n<p>Advertising should also be tantalizing and &#8216;larger than life&#8217; \u2013 but always within the bounds of credibility. The secret of credible corporate communication is transparency, sincerity and authenticity.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5c6e36af08f4fe614 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_5c6e36af08f4fe614\"><a aria-expanded=\"false\" aria-controls=\"5c6e36af08f4fe614\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4547-1\" data-target=\"#5c6e36af08f4fe614\" href=\"#5c6e36af08f4fe614\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Good Vibrations<\/span><\/a><\/h4><\/div><div id=\"5c6e36af08f4fe614\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_5c6e36af08f4fe614\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"p1\">An example: You have to choose between two brands of car, Ford Galaxy and VW Sharan. We all recognise this situation, considering two products that are physically the same and, without really knowing how to explain it, we have a strong sense of preference for one of the two. Here lies the difference between product and brand.<\/p>\n<p class=\"p1\">And precisely here lies the problem when it comes to describing, developing and shaping a brand: Brands are irrational entities that cannot really be objectively defined, and the performance of a brand is easier to feel than it is to describe.<\/p>\n<p class=\"p1\">Brands are quite clearly the key to success because products grow ever more replaceable, creating no emotional attachment. Returning to our example: If we could rely entirely on people&#8217;s common sense, then the Galaxy would sell in significantly higher numbers than the Sharan because the Galaxy is several hundred euros less expensive than the Sharan: in fact, however, significantly more Sharans are sold.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-22d42938058859ec5 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_22d42938058859ec5\"><a aria-expanded=\"false\" aria-controls=\"22d42938058859ec5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4547-1\" data-target=\"#22d42938058859ec5\" href=\"#22d42938058859ec5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">The balancing act<\/span><\/a><\/h4><\/div><div id=\"22d42938058859ec5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_22d42938058859ec5\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"p1\">Brands provide orientation. At first glance consumers know what they are being offered. They recognise a thing that they are already familiar with and do not have to form a new opinion or constantly need to be making new decisions. However, a prerequisite for the above is that the brand is managed consistently.<\/p>\n<p>Brand management is a balancing act. The aim of the game is to lend homogeneity and continuity to the brand and at the same time to make it appear innovative, dynamic and timelessly young.<\/p>\n<p>This is based most importantly on a precise differentiation between the absolute values that define the character of the brand and the brand areas that can be changed and indeed have to be adjusted in order for the brand to keep in touch with changing times.Ausdrucksformen.<\/p>\n<p>You have a free choice regarding the way your brand will &#8220;move&#8221; in particular situations. On the other hand there is no freedom in terms of the principal content or forms of expression.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#000000;--awb-content-color:#000000;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#dddddd;--awb-title-font-family:&quot;Titillium Web&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:18px;--awb-content-font-family:&quot;Titillium Web&quot;;--awb-content-font-style:normal;--awb-content-font-weight:200;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-4547-2\"><div class=\"fusion-panel panel-default panel-2e8c3ab26539e23f7 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_2e8c3ab26539e23f7\"><a aria-expanded=\"false\" aria-controls=\"2e8c3ab26539e23f7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4547-2\" data-target=\"#2e8c3ab26539e23f7\" href=\"#2e8c3ab26539e23f7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">First impression<\/span><\/a><\/h4><\/div><div id=\"2e8c3ab26539e23f7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_2e8c3ab26539e23f7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Continuity in a brand image means constant communication. A brand also communicates constantly. Paul Watzlawick, the renowned expert in the &#8216;science of communication&#8217;, argued that people are incapable of not communicating. Communication can, however, be controlled. And this is where we come in.<\/p>\n<p>Form indicates content. What we see communicates the way we should think of it. First impressions are important: packaging immediately starts to shape our view on the product contained within. We find it very hard to change this spontaneous verdict later. You should remember this when you are making decisions that will affect the impact your brand will make on the consumer.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-df8a68f1bcfe7c6b3 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_df8a68f1bcfe7c6b3\"><a aria-expanded=\"false\" aria-controls=\"df8a68f1bcfe7c6b3\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4547-2\" data-target=\"#df8a68f1bcfe7c6b3\" href=\"#df8a68f1bcfe7c6b3\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Added value does just that \u2013 it adds value<\/span><\/a><\/h4><\/div><div id=\"df8a68f1bcfe7c6b3\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_df8a68f1bcfe7c6b3\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Truly great brands have succeeded in moving beyond any concrete plus point in the product and creating a related emotional gain for the target group.<br \/>\n80 percent of all &#8220;full-flavour cigarettes&#8221; are actually of the same quality as Marlboro. The &#8220;powerful&#8221; world of cowboys itself makes the powerful taste of a Marlboro cigarette inimitable.<\/p>\n<p>NIVEA skin cream is mild on your skin, and just as mild or even more so on your soul.<\/p>\n<p>The silky taste of Milka chocolate is smooth not only because of the milk from the Alps that is used to produce it, but also because of the feeling of security engendered by the wholesome Alpine milieu.<\/p>\n<p>So we must never lose sight of what our brand stands for, its significance, and why consumers should have a preference for our brand in particular.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f990af67d47267152 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_f990af67d47267152\"><a aria-expanded=\"false\" aria-controls=\"f990af67d47267152\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4547-2\" data-target=\"#f990af67d47267152\" href=\"#f990af67d47267152\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">The big picture<\/span><\/a><\/h4><\/div><div id=\"f990af67d47267152\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f990af67d47267152\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>We believe the big picture is crucial. Launching a brand costs money. So there&#8217;s no point unless you look after it properly once it&#8217;s out there.<\/p>\n<p>That&#8217;s why we place particular emphasis on consistent brand management, always keeping an eye on what&#8217;s happening in our peripheral vision: <strong>especially with complex corporate structures<\/strong>. In these circumstances, a corporate design manual is key, as is defining and disseminating consistent values across all departments, production sites and subsidiaries. For a brand to prosper across the whole business and over the long term, it needs a continuous story that people both inside and outside the company want to know and experience.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-855e24e9aeb447ae3 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_855e24e9aeb447ae3\"><a aria-expanded=\"false\" aria-controls=\"855e24e9aeb447ae3\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4547-2\" data-target=\"#855e24e9aeb447ae3\" href=\"#855e24e9aeb447ae3\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Purpose and innovation<\/span><\/a><\/h4><\/div><div id=\"855e24e9aeb447ae3\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_855e24e9aeb447ae3\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p class=\"p1\">&#8220;If you always do what you&#8217;ve always done, you&#8217;ll always get what you&#8217;ve always got.&#8221; (Henry Ford)<\/p>\n<p class=\"p1\">Think outside the box, and do it. In marketing, nothing beats a strong brand. It&#8217;s a springboard for all things new. A keen awareness of the brand core is vital. But you also need to be daring enough to take your communication to the next level. Values like quality and tradition are key, combined with your innovative products. Successful companies stand out because they have a fundamental understanding of what their brand represents and the promises their products fulfil. Because brands put power behind innovations.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-padding-right:70px;--awb-padding-left:70px;--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-dotted\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#bfbdbd;border-color:#bfbdbd;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-padding-right:70px;--awb-padding-left:70px;--awb-bg-size:cover;--awb-margin-bottom:40px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#222222;--button_gradient_bottom_color_hover:#222222;\" target=\"_self\" href=\"https:\/\/www.factnet.de\/en\/about\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">About us<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-heartbeat fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"--awb-padding-right:70px;--awb-padding-left:70px;--awb-bg-size:cover;--awb-margin-bottom:40px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#222222;--button_gradient_bottom_color_hover:#222222;\" target=\"_self\" href=\"https:\/\/www.factnet.de\/en\/agency\/method\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Our approach<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-check fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-right:70px;--awb-padding-left:70px;--awb-bg-size:cover;--awb-margin-bottom:40px;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ffffff;--button_gradient_top_color:#000000;--button_gradient_bottom_color:#000000;--button_gradient_top_color_hover:#222222;--button_gradient_bottom_color_hover:#222222;\" target=\"_self\" href=\"https:\/\/www.factnet.de\/en\/agency\/organization-structure\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">organization structure<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-puzzle-piece fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#efefef;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\"><p style=\"text-align: left;\">We would be happy to share with you our ideas about your brand in a face-to-face meeting.<\/p><\/h4><\/div><div class=\"fusion-text fusion-text-6\"><p>Talk to us. Without obligation.<\/p>\n<\/div><div class=\"fusion-button-wrapper fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.factnet.de\/en\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default fusion-button-text-right\">Contact<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"fa-angle-right fas awb-button__icon awb-button__icon--default\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\">Current Projects<\/h4><\/div><div class=\"fusion-recent-works fusion-portfolio-element fusion-portfolio fusion-portfolio-1 fusion-portfolio-grid fusion-portfolio-paging-none fusion-portfolio-two fusion-portfolio-no_text fusion-portfolio-rollover\" data-id=\"-rw-1\" data-columns=\"two\"><style type=\"text\/css\">.fusion-portfolio-1 .fusion-portfolio-wrapper .fusion-col-spacing{padding:15px;}<\/style><div class=\"fusion-portfolio-wrapper\" id=\"fusion-portfolio-1\" data-picturesize=\"auto\" data-pages=\"54\" style=\"margin:-15px;\"><article id=\"portfolio-1-post-11837\" class=\"fusion-portfolio-post digital-en elringklinger-en employer-branding-en kunden-en fusion-col-spacing post-11837\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"entry-title rich-snippet-hidden\">ElringKlinger \u2013 powered by people<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.factnet.de\/en\/author\/fact\/\" rel=\"author\">FACT<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-04-16T14:46:12+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-200x100.jpg 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-400x200.jpg 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-600x300.jpg 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-800x400.jpg 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header-1200x600.jpg 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/04\/fact-ekt-website-header.jpg 1600w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 793px, (min-width: 640px) 717px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.factnet.de\/en\/referenz\/elringklinger-powered-by-people\/\">\n\t\t\t\t\t\tElringKlinger \u2013 powered by people\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.factnet.de\/en\/portfolio\/digital-en\/\" rel=\"tag\">Digital EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/elringklinger-en\/\" rel=\"tag\">ElringKlinger EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/employer-branding-en\/\" rel=\"tag\">Employer Branding EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/kunden-en\/\" rel=\"tag\">Kunden EN<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.factnet.de\/en\/referenz\/elringklinger-powered-by-people\/\" aria-label=\"ElringKlinger \u2013 powered by people\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/article><article id=\"portfolio-1-post-11793\" class=\"fusion-portfolio-post kunden-en lkq-stahlgruber-en print-classical-en fusion-col-spacing post-11793\"><div class=\"fusion-portfolio-content-wrapper\" style=\"border:none;\"><span class=\"entry-title rich-snippet-hidden\">LKQ Brand Experience \u2013 Experience what is possible!<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/www.factnet.de\/en\/author\/fact\/\" rel=\"author\">FACT<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2026-06-18T10:15:53+02:00<\/span><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-200x100.png 200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-400x200.png 400w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-600x300.png 600w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-800x400.png 800w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header-1200x600.png 1200w, https:\/\/www.factnet.de\/wp-content\/uploads\/2026\/03\/fact-lkq-website-header.png 1600w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 717px) 793px, (min-width: 640px) 717px, \" \/><div class=\"fusion-rollover\">\n\t<div class=\"fusion-rollover-content\">\n\n\t\t\t\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"fusion-rollover-title\">\n\t\t\t\t\t<a class=\"fusion-rollover-title-link\" href=\"https:\/\/www.factnet.de\/en\/referenz\/lkq-brand-experience-experience-what-is-possible\/\">\n\t\t\t\t\t\tLKQ Brand Experience \u2013 Experience what is possible!\t\t\t\t\t<\/a>\n\t\t\t\t<\/h4>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-rollover-categories\"><a href=\"https:\/\/www.factnet.de\/en\/portfolio\/kunden-en\/\" rel=\"tag\">Kunden EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/lkq-stahlgruber-en\/\" rel=\"tag\">LKQ Stahlgruber EN<\/a>, <a href=\"https:\/\/www.factnet.de\/en\/portfolio\/print-classical-en\/\" rel=\"tag\">Print \/ Classical EN<\/a><\/div>\t\t\t\t\t\n\t\t\n\t\t\t\t\t\t<a class=\"fusion-link-wrapper\" href=\"https:\/\/www.factnet.de\/en\/referenz\/lkq-brand-experience-experience-what-is-possible\/\" aria-label=\"LKQ Brand Experience \u2013 Experience what is possible!\"><\/a>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div><\/article><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":3926,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-3930","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/pages\/3930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/comments?post=3930"}],"version-history":[{"count":0,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/pages\/3930\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/pages\/3926"}],"wp:attachment":[{"href":"https:\/\/www.factnet.de\/en\/wp-json\/wp\/v2\/media?parent=3930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}