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Project description

After winning the global Eberspächer marketing budget in the middle of the economic crisis, we were commissioned to develop a new corporate design. A particular challenge was to develop a system that could be tailored as easily and as quickly as possible to the diverse needs of worldwide B2B customers (OEM, AM, OES and importers) but also consumers (cars, caravan trucks, special markets, etc.). Elaborate photoshoots were not an option.

Our solution was a flexible collage model that’s relatively easy to customise. It allows vehicles, people and other elements to be simply and inexpensively adapted for different market requirements, while the blue and silver colours, the grid and the dynamic ‘swoosh’ provide the creative glue.

Shortfacts

Sector/Products: Eberspächer Group (exhaust systems, vehicle heaters, bus A/C systems, vehicle electronics, bus systems in cars), aftermarket + OEM, worldwide
Customer since: 2009

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