About us
The automotive world is changing, thus communications are changing too.
We are a full-service agency specialising in the requirements of the automotive and component supply industry. We know what you mean by OEM, AM, connected and shared mobility, hybrid technology, high & heavy, defence and ‘The Green Hell’. Because we’re specialists, we outpace and outperform agencies that don’t have our expert grasp of the industry’s idiosyncrasies and shifts.
We provide 360° support for all your communications activities – whether your engine roars or simply hums.
We are creative consultants, sparring partners and solution providers for our customers. Our superb core team of project managers has years of experience in the automotive sector as well as a proven agency- and customer-side track record (such as RECARO’s marketing management team), complemented by an extensive network of external specialists. We have just the right mix of creatives and strategic planners, and they’re all raring to go – worldwide, wherever our customers need us!
“We’re based just outside Stuttgart – Germany’s ‘motor city’ – at the heart of the action. FACT. Fuel for automotive communications”
Awards
Agency impressions
Range of services
We know where the journey is going – but we also know where many clients are currently still at! We have mastered this balancing act in communication and help our clients find the right balance in the transition to digital marketing.
We surround your target group, sharpen your brand, give you the right look, choose the right channels for communication and reliably implement all measures – digital & classic. We ensure that exactly the right messages are communicated across the appropriate touchpoints to exactly the right personas!
Since we are not specialised in any one discipline, we are available to you as a “hub” and “extended arm of your marketing department” for all questions regarding your marketing activities – full service or related to individual projects.
Strategy & Consulting – Branding & Marketing
• Brand managment & brand architecture
• Brand identity incl. positioning , brand steering wheel (core values, CVP and tonality)
• Personas incl. motive analysis
• Customer journey & sales funnels
• Communication strategy
• Validation / KPIs / 360°
• Employer branding
• Etc.
Design & Creation
• Logo
• Corporate design
• Key visuals
• POS-marketing
• Ads/advertorials
• Packaging
• Trade fairs, events, tech days
• Content
• Storytelling, slogans, core messages, naming
• Campaigning
• Lead generation
• Corporate publishing
• Employee/ customer magazines
• PR support
• Etc.
Digital & Social Media
• Screendesign, UI/UX design for websites, webshops
• Online marketing (SEO & SEA)
• Display advertising
• Social media
• Online banners
• Etc.
Project management
• Extended arm of the marketing department
• Marketing and communication planning
• Budget and media planning and management
• Creation of detailed timings
• Control and monitoring of all measures
• Progress monitoring, documentation and reporting
• Analysis of key marketing figures
• Management of other agencies and service providers
• Request for quotations from third parties
• Support for internal presentations and other internal communication measures
• Support with trademark applications
• Etc.
Managers
We are a highly-motivated team with many years of experience of the automotive industry on both the customer and the agency side. We have just the right mix of creatives and strategic planners, and they are all positively raring to go.
Jens Albrecht (on the left), Andreas Fahrion (on the right)
Jens Albrecht
CEO, shareholder
Creative Manager
Jens Albrecht studied communication design and is in charge of all creative processes including copywriting. He is an all-rounder who is well-versed in all areas, from printed and online materials to special topics, and who is more than likely to get hands-on with Creative Suite or to process online material with HTML5 or Typo3.
He also has a German category A driving licence for racing, feels at home on many different racetracks and invests all his spare time in his classic car.
Andreas Fahrion
CEO, shareholder
Creative Manager, Business Management Strategy
He has a masters’ degree in business administration (FH), over 10 years’ experience on the customer side (most recently as marketing manager at RECARO) and 25 years’ experience on the agency side: this means that not only are outstanding services provided in terms of creativity, but the resulting solutions are also achievable. His main strengths lie in strategic planning, concepts and the creative side, but he also has an involvement with finance and human resources.
