Project description The challenges facing the automotive industry are manifold. In addition to mastering the transformation towards sustainable mobility, personnel recruitment and development are of particular importance. With this in mind, ElringKlinger commissioned us to develop its global employer value proposition (EVP). It was important to identify all the [...]

Project description The BOCAR Group is a globally active company with headquarters in Mexico and German DNA. BOCAR focuses on the development and production of aluminum and plastic components. BOCAR's customers include the world's most important automobile manufacturers. As part of a 12-month process, we completely overhauled the global [...]

Project description The Caravan Salon in Düsseldorf is one of the most important trade fairs for end consumers and trade visitors in the field of caravanning. Our task was to support our new customer BILSTEIN in all measures relating to the trade fair - in finding the core message, [...]

Project description The automechanika in Frankfurt is the world's most important trade fair for the independent aftermarket (IAM) and the global platform for exchange, product innovations, customer acquisition and customer loyalty. Our task was to support our new client BILSTEIN in all measures relating to the trade fair - [...]

Task and challenge The MOSOLF Group is one of the leading system service providers to the automotive industry in Europe. The MOSOLF Group has grown strongly through organic growth and company acquisitions. There was a lack of clarity regarding the roles and relationships of the brands and companies within [...]

Task and challenge The MANN-FILTER brand offers a comprehensive filter product portfolio in OE quality for the aftermarket around the globe. The product packaging of the MANN-Filter brand is one of the company's central communication tools. Every mechanic comes into contact with it. After MANN-FILTER revised its packaging concept [...]

Task and procedure Metzger Autoteile is a modern family business with more than 40 years of experience in selling car parts to dealers in over 55 countries. Our task was to completely rethink and realign the Metzger brand in terms of content and appearance. Based on comprehensive analyses using [...]

Task and challenge The BOCAR Group is a globally active company based in Mexico - with German DNA. BOCAR focuses on the development and production of aluminum and plastic components for the most demanding customer requirements. BOCAR's customers include the world's most important automobile manufacturers. Against this background and [...]

Task VAICO is a brand of the globally active VIEROL AG, headquartered in Oldenburg, Germany, and sees itself as the expert for engine and transmission parts - with over 28,000 high-quality spare parts and more than 2,700,000 vehicle links. With its EXPERT KITS+, VAICO supplies all the necessary components [...]

Task VIEROL AG, headquartered in Oldenburg, is an internationally successful specialist for electronic components and engine management in the automotive sector with more than 50,000 vehicle parts for more than 125 countries on all continents. VIEROL AG owns the quality brands VEMO, VAICO and ACKOJA. Project description [...]