Project description AP suspensions – From Price Point to Brand Point How an affordable sports suspension brand became a standalone B2B and B2C brand in the KW automotive portfolio. Task: As part of KW automotive, the goal was to completely rethink the ap suspensions brand. This involved far more [...]

Project description Transforming a brand. Not just its design. For us, rebranding doesn’t start with design. It begins with the question of what a brand stands for, who it aims to reach—and what role it should play in the future. For KW suspensions, we therefore began by taking a [...]

Project description Following the successful brand relaunch in 2023, we accompanied Wahler into the next stage of its evolution in 2025. Our goal: to consistently transfer the strong new brand identity to the truck, special vehicle and defence business areas – digitally, socially and analogously. For over 120 years, [...]

Project description Task and challenge The STOCKMEIER Group from Bielefeld is a third-generation family business and comprises companies that are active in distribution, production and services relating to chemical products. A total of over 26,000 products are produced and traded worldwide. For the “Car and Truck Wash” division, we [...]

Project description Driving Encory to Success. Sustainability cleverly done. According to the motto “Driving Circularity to Success”, Encory - a joint venture of the BMW Group and the full-service environmental service provider Interzero - realizes sustainable concepts for many industries across the entire value chain - including the automotive [...]

Project description Deutz is one of the world's leading manufacturers of drive systems for the off-highway sector. As part of the strategic alignment, we supported Deutz Service in the development of the global and long-term marketing and communication strategy. It was particularly important to work out the key target [...]

Task and challenge The MOSOLF Group is one of the leading system service providers to the automotive industry in Europe. The MOSOLF Group has grown strongly through organic growth and company acquisitions. There was a lack of clarity regarding the roles and relationships of the brands and companies within [...]

Task and procedure Metzger Autoteile is a modern family business with more than 40 years of experience in selling car parts to dealers in over 55 countries. Our task was to completely rethink and realign the Metzger brand in terms of content and appearance. Based on comprehensive analyses using [...]

Task and challenge The BOCAR Group is a globally active company based in Mexico - with German DNA. BOCAR focuses on the development and production of aluminum and plastic components for the most demanding customer requirements. BOCAR's customers include the world's most important automobile manufacturers. Against this background and [...]

Project description Under the WAHLER brand, the British company Thermal Management Solutions offers a diverse and particularly broad product portfolio of thermostats and oil temperature thermostats in the highest OE quality for the IAM - with over 120 years of technological experience and more than six million products sold [...]