Task and challenge The MOSOLF Group is one of the leading system service providers to the automotive industry in Europe. The MOSOLF Group has grown strongly through organic growth and company acquisitions. There was a lack of clarity regarding the roles and relationships of the brands and companies within [...]

Task and procedure Metzger Autoteile is a modern family business with more than 40 years of experience in selling car parts to dealers in over 55 countries. Our task was to completely rethink and realign the Metzger brand in terms of content and appearance. Based on comprehensive analyses using [...]

Task and challenge The BOCAR Group is a globally active company based in Mexico - with German DNA. BOCAR focuses on the development and production of aluminum and plastic components for the most demanding customer requirements. BOCAR's customers include the world's most important automobile manufacturers. Against this background and [...]

Project description Under the WAHLER brand, the British company Thermal Management Solutions offers a diverse and particularly broad product portfolio of thermostats and oil temperature thermostats in the highest OE quality for the IAM - with over 120 years of technological experience and more than six million products sold [...]

Project description MLX is the partner concept of IHLE tires GmbH, a company of the Michelin Group, which is active throughout Europe as a wholesaler for tires and rims. The task was to reposition the MLX brand as part of a structured brand development process. This included the development [...]

Project description Task The MöllerGroup is a globally active company with almost 300 years of corporate history. Möller specialises in the development and manufacture of products made of plastic, rubber and metal for a wide range of industries - including the automotive industry, mechanical engineering, the agricultural industry or [...]

Project description GKN is one of the world's leading developers and manufacturers of, among other things, drive shafts for almost all vehicle manufacturers in the world. As part of the brand creation process, we developed the global positioning, including the brand steering wheel, for the IAM division of our [...]

Project description Manthey-Racing GmbH is one of the world's most successful motorsport teams, with more than 190 employees. Manthey-Racing achieved international fame thanks to numerous activities in the VLN Endurance Championship Nürburgring, the Sports Car World Championship WEC and many other racing events. Since 2013, the company has been [...]

Project description After successfully restructuring the thermal management division of MAHLE Aftermarket, we further sharpened the brand as part of a structured and comprehensive branding process. This included, a comprehensive persona analysis, a competitive analysis from a brand and communication perspective, various workshops, the development of the positioning and [...]

Project description Italian brand BRAIN BEE was founded in 2001 in Parma, and is one of the leading suppliers in workshop solutions, with a market presence in more than 90 countries. After MAHLE acquired the company, we were given a comprehensive brief to develop the brand along with a [...]