Project description Task and challenge The STOCKMEIER Group from Bielefeld is a third-generation family business and comprises companies that are active in distribution, production and services relating to chemical products. A total of over 26,000 products are produced and traded worldwide. For the “Car and Truck Wash” division, we [...]

Project description Driving Encory to Success. Sustainability cleverly done. According to the motto “Driving Circularity to Success”, Encory - a joint venture of the BMW Group and the full-service environmental service provider Interzero - realizes sustainable concepts for many industries across the entire value chain - including the automotive [...]

Project description Deutz is one of the world's leading manufacturers of drive systems for the off-highway sector. As part of the strategic alignment, we supported Deutz Service in the development of the global and long-term marketing and communication strategy. It was particularly important to work out the key target [...]

Task and challenge The MOSOLF Group is one of the leading system service providers to the automotive industry in Europe. The MOSOLF Group has grown strongly through organic growth and company acquisitions. There was a lack of clarity regarding the roles and relationships of the brands and companies within [...]

Task and procedure Metzger Autoteile is a modern family business with more than 40 years of experience in selling car parts to dealers in over 55 countries. Our task was to completely rethink and realign the Metzger brand in terms of content and appearance. Based on comprehensive analyses using [...]

Task and challenge The BOCAR Group is a globally active company based in Mexico - with German DNA. BOCAR focuses on the development and production of aluminum and plastic components for the most demanding customer requirements. BOCAR's customers include the world's most important automobile manufacturers. Against this background and [...]

Project description Under the WAHLER brand, the British company Thermal Management Solutions offers a diverse and particularly broad product portfolio of thermostats and oil temperature thermostats in the highest OE quality for the IAM - with over 120 years of technological experience and more than six million products sold [...]

Project description MLX is the partner concept of IHLE tires GmbH, a company of the Michelin Group, which is active throughout Europe as a wholesaler for tires and rims. The task was to reposition the MLX brand as part of a structured brand development process. This included the development [...]

Project description Task The MöllerGroup is a globally active company with almost 300 years of corporate history. Möller specialises in the development and manufacture of products made of plastic, rubber and metal for a wide range of industries - including the automotive industry, mechanical engineering, the agricultural industry or [...]

Project description GKN is one of the world's leading developers and manufacturers of, among other things, drive shafts for almost all vehicle manufacturers in the world. As part of the brand creation process, we developed the global positioning, including the brand steering wheel, for the IAM division of our [...]