Project description Task and idea For our client MAHLE Aftermarket, we developed a cross-channel campaign for the truck sector ("High & Heavy"). The campaign "Work. Perfectly done." is based on the approach that all vehicles in the truck segment have one thing in common: They are needed for real [...]

Project description After successfully restructuring the thermal management division of MAHLE Aftermarket, we further sharpened the brand as part of a structured and comprehensive branding process. This included, a comprehensive persona analysis, a competitive analysis from a brand and communication perspective, various workshops, the development of the positioning and [...]

Project description Full transparency and access to all relevant information around the clock. The challenges that MAHLE Aftermarket customers face every day require digital means of communication. Information must be available quickly, intuitively and worldwide around the clock. Against this background, we supported our customer MAHLE in the development [...]

Project description "SETTING THE SCENE: The automotive sector is undergoing a sea change. What was previously established practice is now being questioned, or is no longer relevant. Yet at the same time, new technologies and new business areas offer exciting scope for new developments. A vital business area for [...]

Project description We received a brief from MAHLE Aftermarket GmbH in Stuttgart to produce the images and copy for its worldwide customer magazine, MPULSE. The aim is an appealing mix of professional, pensive and service-focused articles combined with an entertaining feel, so that readers are eager to pick it [...]

Project description Italian brand BRAIN BEE was founded in 2001 in Parma, and is one of the leading suppliers in workshop solutions, with a market presence in more than 90 countries. After MAHLE acquired the company, we were given a comprehensive brief to develop the brand along with a [...]