Project description After successfully restructuring the thermal management division of MAHLE Aftermarket, we further sharpened the brand as part of a structured and comprehensive branding process. This included, a comprehensive persona analysis, a competitive analysis from a brand and communication perspective, various workshops, the development of the positioning and [...]

Project description "SETTING THE SCENE: The automotive sector is undergoing a sea change. What was previously established practice is now being questioned, or is no longer relevant. Yet at the same time, new technologies and new business areas offer exciting scope for new developments. A vital business area for [...]