When your car needs a repair you take it to a proper garage – what about your advertising?
FACT is a full-service agency specialising in the requirements of the automotive and component supply industry.
An agency that understands what you mean by OEM, AM, shared mobility, connectivity, hybrid technology and ‘The Green Hell’.
We’re based just outside Stuttgart – Germany’s ‘motor city’ – at the heart of the action.
FACT. Fuel for automotive communications.
Projects
Range of services
Module 1
Strategy / brand creation
Brand consulting/development incl. market research, benchmarking, target group definition, persona development incl. customer journey and motive analysis, brand steering wheel development, campaign positioning, employer branding
Module 2
Brand design
Corporate design, slogans, logos, naming, business stationery, packaging, print, online
Module 3
Communication strategy
Planning of initiatives, budgeting, timing, choice of media
Module 4
Creation & implementation, traditional & digital
Integrated campaigns/one-off measures “below and above the line”: image and product advertising, flyers / brochures / catalogues / literature, corporate publishing, PPT, mass media (print, online, radio, TV), moving image, dealer support / POS, dialogue / mailshots, live communication, trade fair stand design, websites / microsites, apps, content marketing, podcasts (audio, video)
Module 5
Online marketing
Search Engine Optimization (SEO), Search Engine Advertising (SEA), Social Media Marketing (SMM), Google Analytics, Google Search Console, Lead management
