When your car needs a repair you take it to a proper garage – what about your advertising?
FACT is a full-service agency specialising in the requirements of the automotive and component supply industry.
An agency that understands what you mean by OEM, AM, shared mobility, connectivity, hybrid technology and ‘The Green Hell’.
We’re based just outside Stuttgart – Germany’s ‘motor city’ – at the heart of the action.
FACT. Fuel for automotive communications.
The German Design Council about FACT
“For more than 20 years, FACT has been supporting the communication of car manufacturers and companies in the supplier industry as an advertising agency and is today without doubt one of Germany’s leading automotive experts. Still owner-managed and with a staff of 35 employees, the agency creates and designs analogue and digital marketing out-of-the-box solutions from its location in Kirchheim/Teck that set new standards in the industry time and again. This success is no coincidence. For years, FACT has been working intensively on personas and target groups, sales funnels and the digital and physical touchpoints of different customer journeys in the automotive world. At FACT, they have understood where the journey is going, mastered the difficult balancing act between digital aspirations and analogue reality, and manage to find a balanced measure as well as the right channels and technologies in the transition to digitalisation of marketing and translate these into clean communication solutions at a high creative level. A strong performance with which FACT has deservedly maintained its position at the top of the agency top league for a long time.”
Projects
Range of services
Strategy & Consulting – Branding & Marketing
• Brand managment & brand architecture
• Brand identity incl. positioning , brand steering wheel (core values, CVP and tonality)
• Personas incl. motive analysis
• Customer journey & sales funnels
• Communication strategy
• Validation / KPIs / 360°
• Employer branding
• Etc.
Design & Creation
• Logo
• Corporate design
• Key visuals
• POS-marketing
• Ads/advertorials
• Packaging
• Trade fairs, events, tech days
• Content
• Storytelling, slogans, core messages, naming
• Campaigning
• Lead generation
• Corporate publishing
• Employee/ customer magazines
• PR support
• Etc.
Digital & Social Media
• Screendesign, UI/UX design for websites, webshops
• Online marketing (SEO & SEA)
• Display advertising
• Social media
• Online banners
• Etc.
Project management
• Extended arm of the marketing department
• Marketing and communication planning
• Budget and media planning and management
• Creation of detailed timings
• Control and monitoring of all measures
• Progress monitoring, documentation and reporting
• Analysis of key marketing figures
• Management of other agencies and service providers
• Request for quotations from third parties
• Support for internal presentations and other internal communication measures
• Support with trademark applications
• Etc.
