When your car needs a repair you take it to a proper garage – what about your advertising?
FACT is a full-service agency specialising in the requirements of the automotive and component supply industry.
An agency that understands what you mean by OEM, AM, shared mobility, connectivity, hybrid technology and ‘The Green Hell’.
We’re based just outside Stuttgart – Germany’s ‘motor city’ – at the heart of the action.
FACT. Fuel for automotive communications.
The German Design Council about FACT
“For more than 20 years, FACT has been supporting the communication of car manufacturers and companies in the supplier industry as an advertising agency and is today without doubt one of Germany’s leading automotive experts. Still owner-managed and with a staff of 35 employees, the agency creates and designs analogue and digital marketing out-of-the-box solutions from its location in Kirchheim/Teck that set new standards in the industry time and again. This success is no coincidence. For years, FACT has been working intensively on personas and target groups, sales funnels and the digital and physical touchpoints of different customer journeys in the automotive world. At FACT, they have understood where the journey is going, mastered the difficult balancing act between digital aspirations and analogue reality, and manage to find a balanced measure as well as the right channels and technologies in the transition to digitalisation of marketing and translate these into clean communication solutions at a high creative level. A strong performance with which FACT has deservedly maintained its position at the top of the agency top league for a long time.”
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More InformationProjects
Range of services
Module 1
Strategie / Brand Creation
brand consulting/development incl. market research
benchmarking, target group definition, persona development incl. customer journey and motive analysis
brand steering wheel development, campaign positioning
employer branding
Module 2
Brand design
corporate design
key-visual
logo/signet
slogan, claim
naming
business stationery
packaging
Module 3
Content, story und campaign
storytelling
conception and campaign development
corporate publishing
podcasts (audio, video)
Module 4
Creation & implementation, traditional & digital
„above & below the line“
image- product advertising
flyers / brochures / catalogues / literature, corporate publishing, PPT
mass media (print, online, radio, TV)
trade marketing (dealer support / POS, dialogue / mailshots)
sales promotion
product- and image film
dialogue marketing
live communication, trade fair presentation
Module 5
Digital und Social
websites
apps
onlinemarketing (SEO, SEA)
display advertising
eNewsletter, eCards
social media marketing
lead generation
virtual and augmented reality
google analytics, google search console