Project description RECARO Automotive has been setting standards in the field of mobile seating for decades. For the launch of the RECARO Sport C, a 360° campaign was realised that optimally conveyed the newly developed core message "The new original" across all media. In addition to the classic print [...]

Project description After countless hours of hard work – brainstorming, screen design, writing, image editing, meetings, sprints and scrums – the new global website for RECARO Automotive Seating is now live. After close collaboration with RECARO Automotive Seating in Germany and the USA as well as specialists from Mediatouch [...]

Project description Who better to make seats for classic cars than the company that made the original seats in the first place? And who would be better suited as a brand ambassador than one of the best-known faces in motorsports and the classic car scene? For the launch of the [...]

Project description Whether in the B2C or B2B environment, social media helps forge customer relationships. To succeed, it requires a good social media strategy, which we developed through joint workshops. The starting point for a marketing strategy is always market, competitor and industry analysis. By comparing 'where we are [...]

Project description Content counts – but the customer only benefits from what people actually read. That's why we designed the new RECARO brochures and associated flyers for car seats and racing shells with a new, attractive magazine look. Short sections of copy, quotes and plenty of pictures showcase the [...]

Project description How do you show digitally created design and concept studies of new seats in a real vehicle interior? Easy. With CGI. For RECARO Automotive Seating's new interior photos, we teamed up with photographers, CGI specialists and post-production experts to combine classically photographed real images of cars and [...]

Project description RECARO celebrated the 50th anniversary of its first shell seat with this exclusive special limited edition of just 300 units. For this campaign we created a new CGI interior shot as a key visual and used it in ads and brochures as well as across all online [...]

Project description Design of promotional material for the 24h race lounge at the Nürburgring. Partner: Die Wortwerkstatt, Stadelmayer Shortfacts Sector/Products: Aftermarket car seats, racing shells, commercial vehicle seats, standard equipment and aftermarket, worldwide Customer since: 1998 More [...]

Project description The perfect symbiosis of man and machine demands perfect advertising motifs, whether for end customers, racing teams or car manufacturers. Sometimes sporty, sometimes creative, and sometimes philosophical – but always in line with the premium standards of the brand. Shortfacts Sector/Products: Aftermarket car seats, [...]

Project description In close cooperation with RECARO Holding, we undertook a major corporate design relaunch starting in 2012, and adapted and supplemented the Group-wide CD manual accordingly for the RECARO Automotive Seating division. Core elements included virtual 3D cockpits with a wireframed look, which could be populated with selected [...]