Project description RECARO Automotive has been setting standards in the field of mobile seating for decades. For the launch of the RECARO Sport C, a 360° campaign was realised that optimally conveyed the newly developed core message "The new original" across all media. In addition to the classic print [...]
GKN Automotive Aftermarket – Experience better
FACT2023-06-26T10:37:42+02:00Project description GKN is one of the world's leading developers and manufacturers of, among other things, drive shafts for almost all vehicle manufacturers in the world. As part of the brand creation process, we developed the global positioning, including the brand steering wheel, for the IAM division of our [...]
GKN Automotive Aftermarket
FACT2022-09-20T10:30:20+02:00Project description GKN is one of the world's leading developers and manufacturers of drive shafts for almost all vehicle manufacturers in the world. For the IAM, with a focus on the DACH region, we have developed a comprehensive sales promotion concept on the topic of drive shafts. At the [...]
MAHLE Trucks – Work. Perfectly done.
FACT2023-03-07T16:46:08+01:00Project description Task and idea For our client MAHLE Aftermarket, we developed a cross-channel campaign for the truck sector ("High & Heavy"). The campaign "Work. Perfectly done." is based on the approach that all vehicles in the truck segment have one thing in common: They are needed for real [...]
MAHLE – Simply trust
FACT2022-09-20T10:29:17+02:00Project description After successfully restructuring the thermal management division of MAHLE Aftermarket, we further sharpened the brand as part of a structured and comprehensive branding process. This included, a comprehensive persona analysis, a competitive analysis from a brand and communication perspective, various workshops, the development of the positioning and [...]
RECARO Automotive – Classic Line
FACT2022-09-27T11:26:42+02:00Project description Who better to make seats for classic cars than the company that made the original seats in the first place? And who would be better suited as a brand ambassador than one of the best-known faces in motorsports and the classic car scene? For the launch of the [...]
Mahle ‘Thermal Management’ image campaign
FACT2022-09-20T10:46:49+02:00Project description "SETTING THE SCENE: The automotive sector is undergoing a sea change. What was previously established practice is now being questioned, or is no longer relevant. Yet at the same time, new technologies and new business areas offer exciting scope for new developments. A vital business area for [...]
Vantastics – Mercedes-Benz Vans
FACT2023-07-05T12:13:27+02:00Project description Fast, agile and imaginative are the attributes that count for our customer Mercedes-Benz Vans. Attributes that describe us perfectly in fact! Since 2015, based on this brief, we've developed and produced a series of joint projects for various VIP events. We handled everything from key visuals to [...]
Fits like a glove – RECARO Automotive Seating
FACT2022-09-20T10:55:20+02:00Project description RECARO celebrated the 50th anniversary of its first shell seat with this exclusive special limited edition of just 300 units. For this campaign we created a new CGI interior shot as a key visual and used it in ads and brochures as well as across all online [...]
Comfort zones for your communication – Eberspächer
FACT2022-09-20T10:56:32+02:00Project description Thrills, wild jumps and millions of YouTube fans around the world – the life of bike pro Danny MacAskill is one of extremes. His stunts and films are both cult and high art and take him to the most picturesque and exposed places in the world including [...]