Project description Following the successful brand relaunch in 2023, we accompanied Wahler into the next stage of its evolution in 2025. Our goal: to consistently transfer the strong new brand identity to the truck, special vehicle and defence business areas – digitally, socially and analogously. For over 120 years, [...]

Project description Task and challenge The MANN-FILTER brand offers a comprehensive filter product portfolio in OE quality for the spare parts market around the globe. Sustainability has always been an integral part of the brand. The latest and most important innovation is next-generation filters - inspired by nature. With [...]

Project description Driving Encory to Success. Sustainability cleverly done. According to the motto “Driving Circularity to Success”, Encory - a joint venture of the BMW Group and the full-service environmental service provider Interzero - realizes sustainable concepts for many industries across the entire value chain - including the automotive [...]

Project description Moving images move! Videos are not only popular and clicked. Hardly any other medium can convey as much information and emotion in such a short time as a well-made video. It's not for nothing that YouTube is one of the most used social media platforms. That's [...]

Task and challenge The MANN-FILTER brand offers a comprehensive filter product portfolio in OE quality for the aftermarket around the globe. The product packaging of the MANN-Filter brand is one of the company's central communication tools. Every mechanic comes into contact with it. After MANN-FILTER revised its packaging concept [...]

Project description RECARO Automotive has been setting standards in the field of mobile seating for decades. For the launch of the RECARO Sport C, a 360° campaign was realised that optimally conveyed the newly developed core message "The new original" across all media. In addition to the classic print [...]

Project description VIEROL AG is a specialist for electronic components and engine management in the automotive sector. VIEROL supplies more than 43,000 vehicle parts to 125 countries on all continents. The product portfolio of the VEMO, VAICO and ACKOJA brands ranges from EGR valves to timing belts. In the [...]

Project description GKN is one of the world's leading developers and manufacturers of drive shafts for almost all vehicle manufacturers in the world. For the IAM, with a focus on the DACH region, we have developed a comprehensive sales promotion concept on the topic of drive shafts. At the [...]

Project description Task and idea For our client MAHLE Aftermarket, we developed a cross-channel campaign for the truck sector ("High & Heavy"). The campaign "Work. Perfectly done." is based on the approach that all vehicles in the truck segment have one thing in common: They are needed for real [...]

Project description After successfully restructuring the thermal management division of MAHLE Aftermarket, we further sharpened the brand as part of a structured and comprehensive branding process. This included, a comprehensive persona analysis, a competitive analysis from a brand and communication perspective, various workshops, the development of the positioning and [...]