Wahler – Brand development and key visual campaign

2025-11-13T12:21:22+01:00

Project description Following the successful brand relaunch in 2023, we accompanied Wahler into the next stage of its evolution in 2025. Our goal: to consistently transfer the strong new brand identity to the truck, special vehicle and defence business areas – digitally, socially and analogously. For over 120 years, [...]

Mann-Filter – With the power of nature.

2025-07-23T09:24:44+02:00

Project description Task and challenge The MANN-FILTER brand offers a comprehensive filter product portfolio in OE quality for the spare parts market around the globe. Sustainability has always been an integral part of the brand. The latest and most important innovation is next-generation filters - inspired by nature. With [...]

Premium REMAN parts for BMW – Sustainability cleverly done

2025-06-26T10:53:09+02:00

Project description Driving Encory to Success. Sustainability cleverly done. According to the motto “Driving Circularity to Success”, Encory - a joint venture of the BMW Group and the full-service environmental service provider Interzero - realizes sustainable concepts for many industries across the entire value chain - including the automotive [...]

Mann-Filter – Strong brand. New design.

2025-07-16T11:45:02+02:00

Task and challenge The MANN-FILTER brand offers a comprehensive filter product portfolio in OE quality for the aftermarket around the globe. The product packaging of the MANN-Filter brand is one of the company's central communication tools. Every mechanic comes into contact with it. After MANN-FILTER revised its packaging concept [...]

MAHLE – Simply trust

2022-09-20T10:29:17+02:00

Project description After successfully restructuring the thermal management division of MAHLE Aftermarket, we further sharpened the brand as part of a structured and comprehensive branding process. This included, a comprehensive persona analysis, a competitive analysis from a brand and communication perspective, various workshops, the development of the positioning and [...]

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