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Project description

RECARO celebrated the 50th anniversary of its first shell seat with this exclusive special limited edition of just 300 units. For this campaign we created a new CGI interior shot as a key visual and used it in ads and brochures as well as across all online channels. The motif was also an eye-catcher on the RECARO stand at IAA 2017. The seat’s highlight is the exclusive newly designed aluminium tag, carrying an individual serial number.

Awards

The campaign received an Honourable Mention in its industry category at the Megaphon Awards 2018.

Shortfacts

Sector/Products: Aftermarket car seats, racing shells, commercial vehicle seats, standard equipment and aftermarket, worldwide
Customer since: 1998

Measures taken:

  • CGI motif as key visual

  • Flyer

  • Advertising campaign

  • Social Media Campaign

  • Microsite based on TYPO3 CMS

More references
FACTbook

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