Project description AP suspensions – From Price Point to Brand Point How an affordable sports suspension brand became a standalone B2B and B2C brand in the KW automotive portfolio. Task: As part of KW automotive, the goal was to completely rethink the ap suspensions brand. This involved far more [...]

Project description For our client LKQ DACH, we were asked to develop a completely new trade fair concept for the STAHLGRUBER exhibition—one of the most important industry gatherings in the automotive repair and parts industry. The challenge The exhibition brings together workshops, industry, and trade and is one of [...]

Task VIEROL AG, headquartered in Oldenburg, is an internationally successful specialist for electronic components and engine management in the automotive sector with more than 50,000 vehicle parts for more than 125 countries on all continents. VIEROL AG owns the quality brands VEMO, VAICO and ACKOJA. Project description [...]

Task - HELLA calendar concept The HELLA workshop calendars are extremely popular with workshops worldwide! They are even communicated on various collector platforms and offered for resale. Our task was to develop completely new approaches for the calendar motifs and the following years based on existing images. Creative [...]

Project description Summer and winter complete wheels are important additional business for the dealer. As a specialist agency for the automotive industry with a wealth of experience in dealer communication, we were commissioned to equip BMW and Mini car dealerships with the right arguments for sales talks with their [...]

Project description GKN is one of the world's leading developers and manufacturers of drive shafts for almost all vehicle manufacturers in the world. For the IAM, with a focus on the DACH region, we have developed a comprehensive sales promotion concept on the topic of drive shafts. At the [...]

Project description Task and idea For our client MAHLE Aftermarket, we developed a cross-channel campaign for the truck sector ("High & Heavy"). The campaign "Work. Perfectly done." is based on the approach that all vehicles in the truck segment have one thing in common: They are needed for real [...]

Project description After successfully restructuring the thermal management division of MAHLE Aftermarket, we further sharpened the brand as part of a structured and comprehensive branding process. This included, a comprehensive persona analysis, a competitive analysis from a brand and communication perspective, various workshops, the development of the positioning and [...]

Project description ‘Made by Bosch’ is a hallmark of outstanding quality. We presented the Bosch Automotive Aftermarket product range on a variety of different posters that are displayed across three floors at the Bosch Service Training Center in Plochingen. The ‘Power of Corporate Design’ series adds a modern flair [...]

Project description We received a brief from MAHLE Aftermarket GmbH in Stuttgart to produce the images and copy for its worldwide customer magazine, MPULSE. The aim is an appealing mix of professional, pensive and service-focused articles combined with an entertaining feel, so that readers are eager to pick it [...]