Project description

Task
The MöllerGroup is a globally active company with almost 300 years of corporate history. Möller specialises in the development and manufacture of products made of plastic, rubber and metal for a wide range of industries – including the automotive industry, mechanical engineering, the agricultural industry or the rail vehicle industry or special vehicle construction. In order to successfully continue Möller’s history and also to remain attractive as an employer, we completely overhauled the company’s outdated global website.

Project description
Within the framework of a structured brand creation process, we developed the global positioning, the brand story, the brand steering wheel, the EVP and the new messages for the group, the individual subsidiaries and the HR department, which encompasses all companies. Based on this, we modernised the brand design.
Creation – fresher, clearer, more professional.

The focus of the new appearance is on the people, the staff. The previous colours were refreshed: the “dark” blue was replaced by a lighter, friendlier one. The new main design element is the dynamic bar with its modern colour gradient from blue to green. In the logo, the grey background has been removed and the “Möller-m” has been left blank. The “m” can be used with a colour gradient as required. In the pictures and films, we focus on authentic shots. All in all, a professional, confident and likeable appearance with a lot of white space.