Project description

The MöllerGroup is a globally active company with almost 300 years of corporate history. Möller specialises in the development and manufacture of products made of plastic, rubber and metal for a wide range of industries – including the automotive industry, mechanical engineering, the agricultural industry or the rail vehicle industry or special vehicle construction. In order to successfully continue Möller’s history and also to remain attractive as an employer, we completely overhauled the company’s outdated global website.

Project description
Within the framework of a structured brand creation process, we developed the global positioning, the brand story, the brand steering wheel, the EVP and the new messages for the group, the individual subsidiaries and the HR department, which encompasses all companies. Based on this, we modernised the brand design.
Creation – fresher, clearer, more professional.

The focus of the new appearance is on the people, the staff. The previous colours were refreshed: the “dark” blue was replaced by a lighter, friendlier one. The new main design element is the dynamic bar with its modern colour gradient from blue to green. In the logo, the grey background has been removed and the “Möller-m” has been left blank. The “m” can be used with a colour gradient as required. In the pictures and films, we focus on authentic shots. All in all, a professional, confident and likeable appearance with a lot of white space.


Industry / Products: Automotive industry, mechanical engineering, agricultural industry, rail vehicle industry, special vehicle construction, worldwide
Customer since: 2022

Measures taken:

  • Persona Analysis / Persona Dashboard

  • Various brand workshops

  • Positioning including brand wheel

  • Core message and key visuals

  • Relaunch Corporate Design

  • Photo shoot, film shoot

  • Development and implementation of classic, digital and social advertising media

  • Employer branding including EVP development

Möller Group | Corporate Design
Möller Group | CD Brandbook
Möller Group | CD Shooting
Möller Group | Relaunch Website
Möller Group | CD Broschüren
MöllerGroup - CD

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