The MöllerGroup is a globally active company with almost 300 years of company history. Möller specializes in the development and manufacture of plastic, rubber and metal products for a wide range of industries – including the automotive industry, mechanical engineering, the agricultural industry, the rail vehicle industry and special vehicle construction.

Project description

As part of a structured process, we relaunched the Möller employer brand – including EVP, messages and key visuals. Fresher, clearer, more professional.

The focus of the new image is on the people, the employees. The previous colors have been refreshed: the “dark” blue has been replaced by a brighter, friendlier one.

The new main design element is the dynamic bar with its modern color gradient from blue to green. In the logo, the gray background has been removed and the “Möller-m” has been left blank. For the images and films, we rely on authentic shots. All in all, a professional and appealing appearance.


Industry / Products: Automotive industry, mechanical engineering, agricultural industry, rail vehicle industry, special vehicle construction, worldwide
Customer since: 2022


  • Persona analysi

  • Various workshops

  • Development of EVP, core message and key visuals

  • Photo shoot, film shoot

  • Development and implementation of classic, digital and social advertising materials.

Möller - Employer Branding
Möller - Employer Branding
Möller - Employer Branding
Möller - Employer

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