Project description

Eissmann Individual works with the finest materials for a global, exclusive clientele. Its customers are sophisticated people who know that the company can provide the enhancements they aspire to for their yacht, private plane, villa or everyday items.

With this as our benchmark, we developed Eissmann Individual’s new market image, including a logo relaunch and activities designed to reach target groups.

Magazine-style brochure
We also developed and implemented a high-quality brochure for the company’s exclusive customer base. It was clear from the outset that a conventional image brochure would be too mundane. So we opted for a magazine-style piece with sophisticated products, lots of information, and brief stories about Eissmann Individual and subjects of interest to target groups. The brochure shuns the restrictions of a design grid and instead, uses a ‘liquid design’ principle, where the presentation and grid change from page to page and topic to topic.