Young Austrian Fabian Lentsch is one of the great up-and-coming freeriding talents and has already made a name for himself in the Freeride World Tour. And he’s not settling for the mountains of his native Innsbruck. To reach the most remote corners of the world and ski with other pros, he converted and equipped an old fire engine to produce a winter-proof expedition vehicle. With heat from Eberspächer – for optimal, reliable comfort even under the toughest conditions. Communication and storytelling in a nutshell – in ads or on the exhibition stand. Eye-catching, cutting-edge and unique in the industry to this day.
Sector/Products: Eberspächer Group (exhaust systems, vehicle heaters, bus A/C systems, vehicle electronics, bus systems in cars), aftermarket + OEM, worldwide Customer since: 2009
Das Jahr der Werbung 2017 advertising yearbook – Industry Shortlist