The MOSOLF Group is one of the leading system service providers to the automotive industry in Europe. The MOSOLF Group has grown strongly through organic growth and company acquisitions. There was a lack of clarity regarding the roles and relationships of the brands and companies within the brand architecture. This resulted in an unclear picture when addressing the various relevant stakeholder groups.

Our task was to develop a clear brand architecture and a modern and sustainable corporate identity for MOSOLF and all companies associated with MOSOLF.

As part of a multi-stage process, we revised the brand architecture and corporate design.

In detail:

Based on internal and external analyses of the status quo, we took stock of strengths and weaknesses and identified potential for the MOSOLF Group. Based on this and with a view to future challenges, we derived the brand architecture and developed the new market presence.

In future, the new brand architecture will unite all companies and brands – in which MOSOLF holds a majority stake – under the MOSOLF corporate brand. The names MOSOLF Group will only be used in the content area. Individual companies will continue to operate as legal entities, but no longer as separate brands in their public image. Joint ventures or companies with minority shareholdings will be defined on a case-by-case basis.

The new brand architecture is easy to manage, requires comparatively little effort and creates identification. In addition, MOSOLF now presents itself uniformly to all stakeholders. This strengthens the brand and creates maximum recognition.

MOSOLF has an impressive fleet of transport vehicles – on the road, on water and on rail. These vehicles are recognizable from afar by their unique signal color – even without a logo. We have made this our own for the new corporate design. We are reducing the primary colors and highlighting the MOSOLF blue that has been familiar for years even more strongly in the future – regardless of whether it is about technology, transport, sustainability, HR or any other topic. Secondary colors will only be used sparingly and in reduced form. The new grid is flexible and allows for individual design.