Project description

GKN is one of the world’s leading developers and manufacturers of drive shafts for almost all vehicle manufacturers in the world.

For the IAM, with a focus on the DACH region, we have developed a comprehensive sales promotion concept on the topic of drive shafts.

At the centre of the campaign is the claim “The perfect shaft”. The content of the claim is based on GKN’s unique expertise in this area. The visual and graphic implementation follows the claim and clearly stands out from the classic communication in the field of automotive spare parts. All in all, an eye-catching and unique concept.

Shortfacts

Sector/Products: Automotive, spare parts, aftermarket / IAM, worldwide
Customer since: 2021

Measures taken:

Integrated communication package for wholesalers and workshops on the subject of drive shafts
Flyers, product information, counter displays, floor displays, sales folders, ceiling hangers/posters, giveaways, etc.