Project description

In 2015, RECARO celebrated a very special anniversary: 50 years previously in 1965, it unveiled its first sports seat at IAA Frankfurt. To give this special event the profile it deserved, we created a cross-media campaign for RECARO Automotive Seating. Alongside a comprehensive landing page with a time bar and detailed information on the most important sports seats from the last 50 years, the anniversary was regularly posted on social media platforms throughout the year – right up until the highpoint of IAA 2015. We also designed an accompanying special exhibition with historic seats for the showroom in Kirchheim/Teck.

Talk to us. Without obligation.