Project description

Eberspächer is a well-established sponsor of the World Luge Championships. So it stood to reason that we would kick off the company’s advertising in 2014 around the Olympics, with a testimonial from Georg Hackl. Hackl, famously nicknamed the ‘speeding sausage’ has long been appearing in Eberspächer’s traditional ad motifs, various online and POS campaigns, and radio spots. We were impressed by the professionalism of the Olympian-turned-coach, especially during the first photoshoot at the Königssee track. Every shot was a keeper!


Sector/Products: Eberspächer Group (exhaust systems, vehicle heaters, bus A/C systems, vehicle electronics, bus systems in cars), aftermarket + OEM, worldwide
Customer since: 2009


Received an Honourable Mention in its industry category in the `Das Jahr der Werbung 2015´ advertising yearbook.

„Servus, i bin‘s – der Hackl Schorsch.“ Luge legend and Eberspächer brand ambassador Hackl is also the star of a newly produced radio spot. We designed it in three flexible, modular parts: an introduction with the brand ambassador, a call to action with current special offers, and a dealer add-on. Thanks to Hackl’s inimitable ‘once heard, never forgotten’ style, it’s guaranteed to prick up some ears!

Radio spot
Current references
Case study

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