Project description

High-quality over-ear headphones are an indispensable accessory for music-lovers these days, not least because of the many celebrities pictured wearing their oversized ‘cans’! But how do you differentiate yourself as a manufacturer in this environment? We developed and visualised a number of concepts as part of a pitch for Magnat.

CONCEPT 1:
Forget headphones – try ‘earwear’! We coined ‘earwear’ as a new generic term more geared to fashion labels.

CONCEPT 2:
The same basic positioning, but off-centre and avant-garde – haute couture – staged and therefore even more attention-grabbing.

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