VAICO is a brand of the globally active VIEROL AG, headquartered in Oldenburg, Germany, and sees itself as the expert for engine and transmission parts – with over 28,000 high-quality spare parts and more than 2,700,000 vehicle links. With its EXPERT KITS+, VAICO supplies all the necessary components in one set – perfectly matched and ready for immediate use.

The VAICO brand was previously managed online as part of the VIEROL AG website. Our task was now to develop and implement a separate website for VAICO. It was particularly important to the customer not only to develop a visually appealing site, but above all a site that encourages people to buy.

The new website combines emotionality with sales promotion. Emotionality through, for example, integrated videos and strong images and colors. Immediately recognizable call-to-action buttons, such as links to the store, oil finder and contact, as well as products already arranged below the billboard, demonstrably promote sales.

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