Project description

Following the successful brand relaunch in 2023, we accompanied Wahler into the next stage of its evolution in 2025. Our goal: to consistently transfer the strong new brand identity to the truck, special vehicle and defence business areas – digitally, socially and analogously.

For over 120 years, Wahler has stood for technological excellence and maximum precision in automotive thermal management. We have translated this attitude into a brand world that conveys power, performance and technical passion.

At the centre is the panther – the brand symbol we developed in 2023 to represent energy, control and endurance. In the new campaign, we have brought it into direct dialogue with the brand’s vehicle worlds for the first time: with performance cars in the automotive sector, powerful trucks and robust defence vehicles. The result is a strong visual narrative that combines technology and emotion – on and off the road.

The colour scheme of red and black gives the brand additional depth and presence. Together with the new core message:

Thermal Management Products in OE Quality. Since 1902.
We keep it running. On and off the road.

we have repositioned Wahler as a future-oriented, distinctive and emotionally charged brand – with a clear claim: to make performance visible in every form.