Project description

Individual solutions staged – clear, modern, target group-oriented

Initial situation


ElringKlinger Kunststofftechnik GmbH (hereinafter referred to as EKT) is part of the ElringKlinger Group and specializes in high-performance plastics. The company develops and produces innovative plastic solutions – from sealing elements and hoses to complex heat exchangers. Following the successful website relaunch for ElringKlinger AG, the focus was now on EKT’s digital presence. The aim was to transform this part of the group into a modern, consistent and target group-oriented brand communication.

Our task

Before moving on to design and technical implementation, we first focused on the strategic foundation:
Sharpening the brand positioning: Together with the client, we worked out EKT’s specific strengths in surveys and workshops and defined a clear communicative bracket.
Developing a content strategy: Based on this positioning, we defined relevant content, including messages and imagery.
Target group-oriented communication: We used target group analyses to define and budget relevant communication measures.

Our solution


The new website was realized on a TYPO3 basis. The focus is on:
A clear brand message: “Individual solutions – tailor-made, powerful and sustainable.”
Emotional storytelling: The focus is on people and applications – with high-quality images and the targeted use of moving images.
Structure & clarity: Short, concise texts and intuitive user guidance ensure a positive user experience – for customers, partners and applicants.

The result


A website that presents EKT as a modern and solution-oriented technology partner – approachable, professional and at eye level with the markets.

A strong digital presence for a strong partner in plastics technology.