Project description

Assignment and goals
Delphi is one of the world’s leading suppliers for the automotive industry and offers an extensive range of high-quality products, both for initial fitting and the spare parts market. The goal was to increase sales in the competitive, cut-throat D-A-CH aftermarket. An effective sales promotion and dealer motivation concept was to be developed to achieve this.

Idea and implementation
The campaign is aimed at the dealers themselves and at their staff. Although the “BBQ event” idea is not exactly new, it is still relevant and, what is most important, it works when it is done properly. The incentive system was specifically designed to ensure that “everyone” gets something from it. We based its implementation on easy execution, clear language and the media appropriate for the target group. Our activities involved, for example, advice on content and creative issues, as well as the organisation of the campaign, such as the design and coordination of all the prizes.

Result
Sales have multiplied. A result that has exceeded all expectations and shows how successful advertising can be.