Project description
RECARO Automotive has been setting standards in the field of mobile seating for decades. For the launch of the RECARO Sport C, a 360° campaign was realised that optimally conveyed the newly developed core message “The new original” across all media. In addition to the classic print brochure, which serves as the basis for the entire content development, all digital channels were also used intensively.
Award
Winner – RECARO Automotive Seating
360° Campaign – Launch RECARO Sport C
Shortfacts
Sector/Products: Aftermarket car seats, racing shells, commercial vehicle seats, standard equipment and aftermarket, worldwide
Customer since: 1998
Measures taken:
