ACS is one of the leading manufacturers of individual, protected vehicle and system solutions in a sensitive environment/market. The main focus is on ballistic protection, emergency vehicles and system integration.
Against this background, we have completely repositioned ACS and conducted a comprehensive brand identification and target group analysis (persona analysis). Where does ACS come from and where does ACS want to go? What does the ACS brand stand for, what makes the brand special? What expectations do customers have and what media do they use?
The most important results are reflected in the brand steering wheel including core values, CVP and tonality as well as in the new core message and the new key visuals.
Furthermore, we have completely redesigned the website in this context.
The new website convinces with completely revised content, a clear structure and an appealing layout. It clearly differentiates itself from the previous approach. The focus of the new website is the user. With the user-friendly and intuitive navigation, visitors can quickly reach their goal in just a few clicks. The main navigation focuses on what ACS stands for: the company, solutions and references. The tidy design of the pages increases usability, as does the responsive web design, which ensures optimal display on all end devices.
“With the new website, we want to enable a new perception of ACS and establish it as a central, digital information medium,” says ACS Managing Director Sebastian Schaubeck about the new appearance.