Project description

Brand Creation meets Brand Design
We were a little surprised when we received a call from Mexico City at the end of 2010, asking if we wanted to take over the entire brand development process for the BOCAR GROUP. We said yes!

We advised on, developed and implemented the brand repositioning, including brand workshops in Germany and Mexico and the creation of the brand steering wheel. We also revised the brand architecture and logic as well as the corporate design, and produced a variety of online and printed promotional materials.

The BOCAR GROUP is one of NAFTA’s largest automotive suppliers, with subsidiaries and sales offices worldwide.