The mobile world is in a state of flux. This not only has an impact on OEMs, but also on the automotive supply industry. Against this background, Eissmann Automotive has also completely repositioned itself: From component supplier to system solver. From service provider to partner. From technician to tech integrator.
Based on this branding strategy developed by Leagas Delaney, Hamburg, we developed and implemented the new website – from the user experience, the menu structure, the creative concept, the screen design and the complete content to the technical realisation.
The new website is the central communication medium. The most important highlights are:
- Reduced, relevant content
- Clear structure with new menu logic
- Direct, needs-based addressing of different target groups
via the new “Meet our Experts” menu item
- A consistently uniform colour scheme, including images
- Integration of the range of services in an interactive module