Task and challenge
The MANN-FILTER brand offers a comprehensive filter product portfolio in OE quality for the aftermarket around the globe. The product packaging of the MANN-Filter brand is one of the company’s central communication tools. Every mechanic comes into contact with it. After MANN-FILTER revised its packaging concept for reasons such as copy protection, we were commissioned to provide communication support for the packaging changeover.
Our task was to design and implement a coherent communication strategy and an eye-catching creative concept for the global markets.
Communication concept – step by step and to the point!
The step-by-step information of internal and external target groups was important for communication.
In the first step, we informed sales and the global regional companies and provided them with the relevant assets: arguments, advantages and benefits, FAQs and in the form of advertising materials – digital, social and print.
In the second step, we launched a multi-stage campaign aimed at wholesalers, purchasing companies, workshops and end consumers.
We compared all measures with the persona analyses and sales funnels available to us worldwide. Communication to the point and without wastage
Creative concept – Strong brand. New design.
The task was to develop a globally standardized creative concept including a uniform visual and message. Given that not every market in the world ticks in the same way, this was a particular challenge. For this purpose, we also used the persona analyses available to us worldwide and compared these with the creative approaches.
Focus on the packaging
Packaging is the protagonist, it’s what it’s all about and is therefore the focus of our design. The headline “Strong brand” in conjunction with the “explosion cloud” emphasize the power of the products, but also the power of the MANN-FILTER brand for retailers, workshops and end customers.
Shortfacts
Sector / Products: Automobilindustrie, Independent Aftermarkt (IAM), weltweit
Customer since: 2023
Measures taken:
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