Project description

Manthey-Racing GmbH is one of the world’s most successful motorsport teams, with more than 190 employees. Manthey-Racing achieved international fame thanks to numerous activities in the VLN Endurance Championship Nürburgring, the Sports Car World Championship WEC and many other racing events. Since 2013, the company has been responsible for staging Porsche Motorsport’s GT works events. The company has also made a name for itself as the organiser of the VLN class Cayman GT4 Trophy by Manthey-Racing and in the race track-specific preparation of road-legal vehicles. Manthey-Racing GmbH is a company run by brothers Nicolas and Martin Raeder, in which Porsche AG holds 51 per cent of the shares.

Task
In the future, Manthey will not only stand for great success in motorsport – further business areas will be actively developed. In order to communicate this further development of the brand in a visually impressive way, we developed a new corporate design that offers the greatest possible flexibility in application by reducing it to just a few elements – from business stationery to advertisements and brochures, vehicle lettering to the future digital presence.

Award

»Red Dot Award: Brand & Communication Design 2022«

»Winner« für das von uns entwickelte Corporate Design von Manthey in der Kategorie »Brand Design«

“Winner” for the corporate design developed by us for our client Manthey in the category – Excellence in Brand Strategy and Creation – Brand Design – Corporate Brand